Luckin Coffee signed a super order! Lucky may become the largest buyer of Sakuran coffee beans in China?!

Luckin Coffee signed a new purchase order agreement for coffee beans at the Shanghai R & D Center on December 21. According to the agreement, Luckin Coffee will use the first quarter of 2022 to complete the purchase of more than 3000 tons of high-quality Ethiopian coffee raw beans in Ethiopia, including 2000 tons of boutique Yegashifi and 80 tons of Sidamo Sakuran coffee beans.

What is the concept of 80 tons of Sidamo Huakui coffee beans? It is reported that the existing domestic raw bean merchants import a total of 30-40 tons of Huakui coffee beans within a year. But Luckin Coffee this time is not through the dealer, but is the direct origin purchase. In other words, Luckin Coffee will purchase twice as many Sakui coffee beans in the first quarter of next year as the existing domestic raw bean merchants combined in a year, which makes Rui lucky may become the largest buyer of Huakui coffee beans in China!

Seeing here, is there a friend who will ask Sakui Coffee not only the sun-treated coffee beans from the buku processing plant are called Sakuran? Since Sakui Coffee Bean won the championship in 2017, DW has further increased the number of processing plants in Humbera's core production area Dimtu, which is owned by "Buku Abel", "Buku Saysay", "Haro Soresa" and "Tirtiro Goye" respectively, so DW can produce more than 1000 tons of Huakui coffee beans every year. However, in terms of planting areas and processing plants, of all these estates and treatment plants, only those from the "Buku Abel" processing plant cover the small production of sun-cured coffee beans "Sakui" that was originally produced (2017).

The name Sakui is better known in the coffee industry. Some bloggers have previously called Sakui Coffee Rose Summer, when in fact it is a native coffee variety in Ethiopia.

Luckin Coffee signed a strategic cooperation framework agreement at the Ethiopian Embassy at the beginning of this year (2021), announcing that he would purchase 1000-2000 tons of boutique coffee beans in Ethiopia in each of the next few years. And this latest signing has once again brought a "big deal" to Ethiopia.

According to Luckin Coffee, in order to meet the high-quality supply of coffee in Lucky's stores across the country, Lucky purchased more than 11500 tons of raw beans in 2021, of which more than 2600 tons of raw coffee beans were purchased in Ethiopia, far exceeding the planned procurement volume of the previous strategic cooperation framework. At the same time, it said that with the continuous expansion of Lucky stores, the total purchase of raw beans in 2022 will further increase, and the total purchase for the whole year is expected to be close to 20, 000 tons, of which Ethiopian coffee beans will exceed 6000 tons.

So why did Luckin Coffee buy such a large quantity of Sakuran coffee beans? According to reports, Luckin Coffee plans to continue to break through around the "professional strategy" in 2022. Through the popularization and regularization of fine coffee, we can change the stereotype that fine coffee is "out of reach" and "only belongs to professional people".

So what is the way to popularize and routinize boutique coffee? Luckin Coffee will plan to launch SOE coffee (single producing area espresso) in more than 5000 stores across the country! The coffee beans used by SOE were then the Ethiopian Sakuran, which could compete with Rosa.

Photo Source: Internet

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: kaixinguoguo0925