Dangdang Francis Chan questioned Lucky's monopoly on the coffee bean market! Is Luckin Coffee Huakui 5.0 coffee beans authentic?

Yesterday afternoon, Francis Chan, founder of Dangdang, posted the same video on Douyin, Xiao Hongshu and Weibo with the title: "listen to Lao Li's words, fine coffee is not suitable for you."Luckin Coffee, what on earth are you going to do? "Lucky pushed Huakui, and Lao Li was very angry! Today, we are going to make a public diss for the friends who drink high-quality beans for the whole country. As a popular coffee seller, you have less bad thoughts of "monopolizing" high-quality beans! "

At the beginning of the matter, let's review Luckin Coffee's latest coffee bean purchase order agreement signed on December 21, 2021. In the agreement, Luckin Coffee promised to complete the purchase of more than 3000 tons of high-quality Ethiopian coffee raw beans in Ethiopia in the first quarter of 2022, including 2000 tons of boutique Yegashifi and 80 tons of Sidamo Sakuran coffee beans. For details, you can review the coffee workshop report: "Lucky signed a super order!" Ruixing may become the largest buyer of Sakuran coffee beans in China? " On January 4th, Luckin Coffee launched the national small black cup SOE Sakui 5.0 series, which launched a number of new products, such as Sakui 5.0 American style, Sakui 5.0 lattes, Hakui 5.0 Australian Ruibai and Huakui 5.0 raw coconut lattes.

As soon as the news came out that day, it immediately attracted the attention of people in the industry. Whether they are practitioners in the coffee industry or coffee brewers, people have said that Lucky is ruining things! And questioned whether Luckin Coffee intended to disturb the market, did not pick any coffee beans, had to pick their own total annual output of more than 1000 tons of Huakui coffee beans to buy. According to the data, Luckin Coffee signed an agreement to buy more than 80 tons directly from the country of origin in one quarter (3 months), which already accounts for a large part of entering the country, which makes Francis Chan, who is known as the "gunner", unable to sit still.

Francis Chan said in the video: "Lao Li, I'm going to diss Luckin Coffee today!" A friend of mine who owns a coffee shop knows that I like to drink hand-made coffee, so he complains in front of me that good beans are getting harder and harder to buy! And the price has gone up a lot! At first I thought it was because of the epidemic, until on the morning of January 5, I saw Rui Lucky's official new product push "Sakuran Dirty". China imports only more than 100 tons of coffee beans from Africa in a year, and its family buys out more than 90 tons of coffee beans. First of all, I don't know if I'm playing NB, and Lao Li doesn't want to advertise for you, but Lao Li misses you, Rui, isn't it a monopoly? "* Lucky bought more than 90 tons of coffee beans mentioned in the video. I don't know if it is a slip of the tongue by Francis Chan or the latest data. Lucky officials have not yet announced how many coffee beans they will finally buy in the first quarter of 2022. Then Francis Chan said in the video: "the so-called, of course, the so-called upstream supply chain has an invisible monopoly." If you (Luckin Coffee) do business like this, you will certainly make those who really drink hand-made coffee, make boutique coffee, and run coffee shops end up with no beans to drink, no beans to do, or beans are particularly expensive. " (at the same time, he did not forget to publicize Dangdang and said that he had not thought about the source of monopoly even though he had been in business for so long. )

(continue the video content) "you are lucky to have a chain brand of more than 5000 stores. It's good for you to be a chain. Other chains don't have any boutique beans. Why are you doing this?" Is it messing up? Who can drink it? What's the difference if you don't use boutique beans for raw coconut lattes? Isn't this TM a waste of quality resources? In the end, if you really make a hand flush, people who drink fine products can't drink it. Isn't that putting the cart before the horse? "

(or continue the video content) "in fact, fine coffee needs a little sense of ceremony. I still know a little bit about coffee beans like Huakui. Dirty, it's best to make your own hand, and finally pull some flowers or something. that's called respecting this coffee. Just like making tea, only by paying attention to it can it be worthy of good tea. So luckily, do you understand what I'm saying? you have to leave these good beans to people who can understand and know how to taste. " Seeing this, netizens can no longer understand what he is talking about. The on-screen area is also good from the beginning. In the end, I wondered if he had thought about it before making such a remark. From the initial voice to the final skepticism, the final reaction of many netizens was either "who are you looking down on?" or "Why can't chain coffee shops use coffee beans to make coffee for consumers? It's a weird point of view. Some netizens even joked: "Welcome to see how old man Li failed successfully."

Lao Li's words also make many netizens can't help thinking that the black traffic is also traffic, there is traffic, some people look at it, and some people see it is tantamount to publicity. Therefore, some netizens said: cultural people are cultural people, marketing can also be so fresh and refined. In recent years, more and more people have turned coffee from a "fashion label" into a daily drink, but the gradual evolution of "populism" has not shaken the chain of disdain that has always existed in the coffee circle: hand flushing > ear hanging > American > Milk Cafe > instant. As for the strong reaction of netizens in the video comment area, a large part of the reason is that Francis Chan, as a public figure, believes that good coffee beans should not appear in Lucky's stores, but should appear in the niche boutique coffee circle. it is precisely the embodiment of this chain of disdain.

"looking at Lao Li is like seeing the epitome of the whole coffee circle. Don't mass consumers deserve to drink boutique coffee?" For this question in the comment area, I just want to say: if you know too much, you will be "silenced". In fact, with the increase in the popularity of Sakuran, as Francis Chan said, the number of it entering the country is not much. If the order increases, traders can increase the amount of imports. In the years after winning the prize, Sakuran has increased the number of processing plants and processed beans, which is on the order of 80 tons, which is really not a monopoly. On the contrary, if Lucky directly buys large quantities of beans in the market, affecting the price of cheap beans, this is a matter of concern. Photo source: Weibo Francis Chan video screenshot network

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