Ruixinga hunger marketing, two days out of stock Huakui coffee beans! Lucky Huakui 5.0Coffee beans dirty taste good?

There has been an uproar over the Luckin Coffee Sakuran SOE incident these days, because on the day Sakui SOE went public, Francis Chan posted a video questioning Luckin Coffee's monopoly on several social platforms, and the next day netizens complained online that they could not drink Sakuran SOE at all! Most stores showed that the drink was sold out.

Ruixing also issued a statement the day after questioning the video: "Thank you, teacher Li, for worrying and caring about ➕ 's" reverse shipment ". I would like to explain here: more than 90 tons of boutique Sakuran was won in overseas bidding (direct purchase of origin). Talking about upstream monopoly is a bit too scary. 😱 Ruixing's boutique coffee (small black cup) has been 2 years, in addition to Sakuran and Yunnan, Yejia … We use more than 5000 stores to popularize boutiques, which should be a good thing for the industry. Another friendly reminder: boutique coffee is not elite coffee, good beans is fundamental; Dirty does not need to pull flowers. "

But when they do this, it is hard not to suspect that Lucky and Francis Chan are "singing a duet", and that Rui Xing is saying, "Hey, I'm just playing!" Is hot I sold out of Huakui SOE series drinks, let you curious, hanging your addiction "hunger marketing." On the question of the full sale of the Sakuran SOE series, Ruixing issued a statement on January 11: "the Sakui series has recently sold out in some cities and stores, and nearly half of the more than 90 tons of Hua Kui beans purchased were drunk in only 10 days. At present, the second batch of beans is expected to arrive in some cities tomorrow (January 12), but this production season is only more than 90 tons of Huakui 5.0. " Although I feel that there is something wrong with the statement, we can see such a key point: Sakui 5.0 only has more than 90 tons, which is gone when it is sold out. The new agreement promised to buy more than 80 tons of Sakuran in 2022, but the promise has not yet been completed. However, at a time when shipping and containers are so tight and in short supply, Huakui, a direct buyer of Lucky, said that the big companies are really very effective.

At the same time, the statement also mentioned that even without Sakui SOE, we still have Yega SOE! In case Yega SOE is gone, we will also put on the new boutique SOE, everyone is anxious ha! Netizens did not stop laughing at the point that nearly half of the Sakui 5.0 coffee beans were drunk in 10 days in the statement, saying, "everyone can drink too much." At the same time, some netizens expressed doubts: every time Lucky listed hot new products, less than two days will be out of stock. The last time it was out of stock was a raw coconut latte. It was said that the coconut milk was out of stock. The marketing department went to Hainan to pick coconut and squeeze coconut water. This time Huakui is out of stock, and the marketing department is estimated to have gone to grow coffee beans. " Um... Pinching and calculating, it is too late for the marketing department to grow coffee beans, the most is to pick coffee beans. Even if! It's not too late, but it doesn't have anything to do with the coffee beans of Huakui 5.0, 🤔.

October of each year to February of the following year is the new harvest season of coffee beans in Ethiopia, that is, the Ethiopian coffee beans harvested from October 2021 to February 2022 are the new season coffee beans in 2022, while the Huakui coffee beans produced during this period are the new 6.0 series. According to the latest news from the coffee workshop, the Huakui 6.0 series coffee beans in the new production season in 2022 will arrive in Hong Kong (China) as soon as March this year. Due to the shortage of shipping and the shortage of containers in the past two years, it will take at most half a month to order containers to China, but no one knows when they can be booked. After all, the shortage of containers in the past two years is beyond the reach of rich people. How does Huakui X.0 series distinguish? As coffee beans belong to crops, the flavor of coffee varies with climate, soil, environment and other factors. In order to distinguish it from Sakui coffee beans, which won the first place in TOH in 2017, DW added X.0 to the following annual coffee beans. Sakui 2.0 was launched in 2018, 3.03.1in 2019, 4.0in 2020, 5.0in 2021 and a new X.0 series (not in the X.0 series). So the launch in 2022 will be named Sakuran 6.0. Photo Source: online Weibo

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