The first "cinema" of Nai Xue's new tea brand launched more than 20 new products to enter the new Chinese-style dim sum products.

People pay more and more attention to the awakening and application of local culture, from maids and JK, which were popular in Toyo, to Hanfu and drama with traditional cultural characteristics. There are more and more brands with national trend elements, and those old-fashioned designs that have been rejected by the younger generation have been integrated into a variety of objects, and even become a minority culture.

In the front, Starbucks wrote Spring Festival couplets, and then Nai Xue opened the cinema. Nai Xue's tea is a new tea head brand based on the dual-category model of "tea + soft European bag". In the eyes of previous products, it was more like wearing the skin of an European bag and hiding the heart of Japanese bread, and even its brand name had to carry a Japanese hiragana. Today, Nai Xue Meng Factory has been transformed into an opera space full of Chinese rhyme.

Nai Xue created the concept of "Chinese cinema" and launched more than 20 kinds of Chinese dim sum in the form of cakes, cakes and cakes, such as Deep-Fried Glutinous Rice Cake Stuffed with Bean Paste, sweet potato buns and Butterfly Cookies, which corresponded to classic dramas such as "drunken Princess", "Dream in the Garden" and "Farewell my Concubine".

Great efforts have also been made in the decoration of the storefront, with elements of traditional theaters such as cover bowls and folding fans for sale, as well as a variety of Chinese-style hanging curtains, heap heads and other materials, so that everyone has the illusion of entering the pear orchard as soon as they enter the Nai Xue Meng factory.

In the past few years, many brands wanted to have something to do with the Japanese system, just like Yuanqi and Nai Xue tea, which had certain Japanese elements in their trademarks. In the column "your Special interview Group" in Japan, there is a report on why the hiragana is often used in many Chinese goods. The conclusion is unexpectedly: to leave a "high sense" and "good impression" to consumers.

More and more brands are integrated into traditional cultural elements, so it is really a good thing for Chinese people to raise their cultural confidence to a new height. As an example of the combination of tea and drama, Xi Tea launched "A Xi Teahouse" in September 2021, when Xi Tea launched bread with elements of Sichuan opera. As a new head brand of tea, Nai Xue and Xi Tea have been promoted in the past two years, many of which have been integrated into the national trend.

In the case of rising prices in many tea industries, Xi tea has come to a wave of reverse operation, and the lowest price of 9 yuan a cup has captured the hearts of the public. Now, Nai Xue is optimistic about the national tide market. last year, she gave others a kind of "selling the most expensive milk tea and losing the most money." she was not favored, but she wanted to compete with Xi Cha to occupy the market of Chinese pastry. Everyone will wait and see.

Photo Source: Internet

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