The price list of Nai Xue's tea menu is as low as 9 yuan. Xi Tea and Nai Xue have reduced prices one after another, and the inner volume of new tea drinks has intensified.

"Hello! Friends! What time is it at 3: 00? Enough time to drink tea! "

The happy water of the livestock, sour and sweet, cold and delicious, is a necessary delicacy for workers' afternoon tea. Everyone wants to drink a cup every day, but the wallet is so thin that the conditions are not allowed. In the past two months, there has been a lot of good news. First, the price of Xi tea has been reduced and announced that it will no longer raise prices this year, and people's attention has turned to Naixue, which is also a high-end tea brand.

Yesterday, Nai Xue in the dry meal lunch break, Nai Xue official announced price reduction, push 9-19 yuan "easy" series. The price of classic products has been greatly reduced by 10 yuan, starting from 9 yuan, and promises to put at least one new "1 prefix" product every month. As soon as the news of the price reduction came out, it immediately attracted the attention of netizens.

Some netizens left messages in support of this wave of price reduction of Nai Xue's tea and put it into practice.

Some netizens expressed the hope that Nai Xue will not lower its quality while lowering its price. Some netizens also questioned why the price of Naxue's European bag has not been reduced.

Some netizens said that they have no feelings about the price reduction of Naxue, and they will not spend on it or not, and they are worried about the food safety and hygiene of the raw materials used by Naxue. Some netizens also said that the intensity of this wave of price cuts is too small.

At the same time, some netizens pointed out that Nai Xue's easy series, although the price has been reduced, but the easy series of cups are shorter, the capacity is also reduced, the cost of materials is not high, and the price reduction is a gimmick.

As a daily cup of workers, looking at Xi Cha and Nai Xue they are crazy "inside roll", while feeling that "the new tea is really too curly", they can sincerely say "really good". After all, the development of the epidemic has led to global supply chain chaos and soaring costs.

Before the Spring Festival, the freedom of coffee and milk tea were deprived of every drop, and the beating workers complained one after another, "how can we live without coffee and milk tea?" Soon after, the pain of the workers seemed to have been really understood. Pie fell in the sky, and the tea official announced that the price would be reduced. There would be no more drinks with a "three-word prefix" and promised that the price would not rise again this year.

A cup of happy tea usually costs 20 or 30 yuan, but now you can drink it for 15 yuan. In the fragrance Piaopiao, tea color and other brands called "pressure mountain", set off a wave of price increases, like tea prices counterattack, crazy smoking a wave of powder, which can be called "bamboo shoots". The rest of the new tea brands that have not yet taken action are also waiting for everyone to declare their position.

Once the price of new-style tea went to expensive, the more exotic and rich the materials used, the more high-end the pricing. According to the 2020-2021 Chinese New Tea Industry Development report, 57% of the surveyed consumers can accept 10-15 yuan of milk tea, 26.9% of consumers can accept 15-20 yuan of milk tea, while only 6.4% of consumers can accept 20-30 yuan or more milk tea, in addition, 9.4% of consumers can accept milk tea of less than 10 yuan.

In the identity of consumers, most consumers are post-90s and post-00s workers who struggle for three meals a day. The price segment with the greatest spending power in the tea market is between 10 yuan and 20 yuan, and the lowest price for a takeout is 20 or 30 yuan. A cup of milk tea can stand a meal, which makes the average working class can withstand the frequency of one cup a day.

On the contrary, Honey Snow Ice City has captured more people and conquered a larger market with its extremely low price. However, consumers' pursuit of performance-to-price ratio has always been very hot, not simply the pursuit of low prices. The price orientation of high-end new tea is too high, and most consumers are out of reach. In order to sink the market and absorb larger consumer groups, price reduction caters to the change of consumer demand and improves the performance-to-price ratio of products, which is a wise choice.

Photo Source: Internet

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