"False promise!" Howard condemns Starbucks 'former management!

Starbucks CEO Howard Schultz (Howard Schultz) further strengthened his influence on Starbucks during his third time at the helm, Bloomberg reported. In a video sent to employees on April 15, Howard Schultz criticized former management for invalid short-term decisions and condemned false promises to former management to employees.

Yesterday, Howard Schultz, interim chief executive of Starbucks, discussed the feedback he received from employees across the United States during a recent videoconference. He said that he could learn from the feedback from the meeting that employees' dissatisfaction in recent years, many of the former management's short-term decisions had a negative long-term impact on the company, and a number of commitments to employees had not been implemented. Therefore, the first thing we have to solve now is to reverse the existing situation!

Although Howard Schultz did not elaborate in the video, he said he would make better long-term decisions that would bring significant short-term benefits to employees, as well as a commitment that the company would do everything its employees promised in the future.

In the video, Howard Schultz also said that the most feedback received in recent video conferences was about employees' desire for better training, reasonable working hours and adjustments in salaries and benefits. at the same time, it also reported that a number of stores are facing damage to important machines such as ice makers and espresso machines without funds for repairs, or applied for repairs, and related personnel did not visit on time. Therefore, we (Starbucks) will first solve the major problems that are disadvantageous to the company, such as personnel training, salaries and benefits, and internal management of the company.

Earlier, after former Starbucks CEO Kevin Johnson announced his retirement, the Starbucks board decided that Howard Schultz would temporarily take over as Starbucks chief executive until a new successor was chosen. Howard Schultz halted share buybacks and fired former Starbucks general counsel Rachel Gonzalez (Rachel Gonzalez) on the first day of the return.

The general counsel has been managing share buybacks over the past year and has earned 5.3 million dollars throughout the buyback process. After the dismissal, Zabrina Jenkins, an existing member of Starbucks's board of directors, will serve as interim general counsel.

Faced with the forced turnaround after Howard Schultz's return, investors worried that these plans would squeeze profit margins, so Starbucks shares have been under pressure for months and have been falling since Schultz's return. Starbucks shares fell 32% as of April 14, less than the 7.8% decline in the s & p 500.

In the face of growing union incidents, Howard Schultz did not directly mention the solution to the incident in the employee video, but promised that he would oppose the ingenuity that his partners shared with him.

"We still have a lot of work to do," Howard Schultz said at the end of the video. So we have to redesign the plan, in addition to solving the company's internal problems, but also need to enhance the experience of customers, partners and third parties as soon as possible. "

Photo Source: Internet

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