Starbucks CEO: You are disturbing Starbucks order!

Starbucks' unionization is becoming more and more intense on the other side of the western hemisphere. Recently, US media revealed that Howard Schultz, interim chief executive of Starbucks, said in a video conference that the union was an "external force" (outside force) trying to disrupt Starbucks.

In a survey of about 1000 Starbucks consumers in the United States, foreign exchange trader BTIG found that only 4 percent of consumers said they would no longer patronize Starbucks if trade unions did not reach an agreement with Starbucks. As many as 68 percent of respondents said that Starbucks' unionized activities in the United States would not affect the frequency of Starbucks patronage Thirteen percent of consumers said they would visit Starbucks more frequently if the unions had the upper hand.

Starbucks has more than 9000 stores in the US, accounting for 40 per cent of the US coffee chain market. Of the more than 9000 stores, more than 200 have submitted applications for union elections, 27 have voted for the union, 2 have voted against the union, and 9 have passed certification.

Howard Schultz's contempt for unions has long been known, as he wrote in his 1999 memoir Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time: I was convinced that under my leadership, employees would come to realize that I would listen to their concerns. If they had faith in me and my motives, they wouldn't need a union (I believe that under my leadership, employees will realize that I will listen to their concerns. If they have confidence in me and my motives, they don't need a union. Later, the Obama administration wanted to pass the employee Freedom of Choice Act, which would make it easier to form a trade union, and Schultz lobbied against it again and again.

In a 19-minute and 36-second video leaked by More Perfect Union on the tubing, Howard Schultz attacked Starbucks' part-time partners as "some kind of external force" in a conversation with several other Starbucks executives and claimed that they were "desperately sabotaging Starbucks."

Schultz and other executives complain from time to time, calling on managers to intervene in the organisational process, claiming that it is their right for workers to embrace corporate values and culture rather than trade unions. Schultz also urged managers to convey talking points to store partners-to "encourage them to understand the true meaning of voting for the union"-and said everyone's vote was crucial.

In this video, there are many messages in favor of the union side.

In the message, I was frustrated to hear Schultz's comments from a partner suspected of coming from Starbucks that he had worked at Starbucks in three regions and suffered two salary cuts and emotional debasement.

Some netizens left their own suggestions: giving partners a base salary of $50, 000 a year and a base salary of $75000 a year for managers, deducting the difference between shareholders' profits and executive bonuses, can solve the union problem.

The message basically expressed workers' dissatisfaction with welfare and working environment. Starbucks unionization occurred due to the heavy pressure of supply crisis, inflation and epidemic prevention measures after the epidemic, in order to reduce operating costs, lay off staff and cut store operating funds, while constantly introducing preferential activities to attract a large number of consumers to spend. Under the high-intensity work pressure, the salary and benefits stand still. Starbucks partners ignored the company's request, and repeated requests still had no consequences, so they began a unionized campaign, hoping to have a channel to negotiate directly with the company.

Howard Schultz had to clean up the mess on his first day back at Starbucks CEO, suspending the share buyback program and pouring more money into employee benefits. However, Starbucks has given a new definition to the term "employee", and part-time and unionized partners are not entitled to these benefits.

Now that this video has been exposed, what do you think of the idea that trade union partners are regarded as "external forces" of Starbucks?

Photo Source: Internet

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