If you can't be persuaded, join in: "Open a coffee shop!" You can make money! "

As we all know, the code clerk used to be a person who advised everyone not to open a coffee shop, but everyone was still full of blood. So! I've decided! If you can't be persuaded, join in. What do you need to prepare to open a coffee shop? "this article continues to sort out a few questions that most people will think about when they open a store, and then provide you with some superficial suggestions. Although it may not be useful, at least you can step on less thunder. Q1: do you have to go to a coffee training class before opening a coffee shop? If you are an experienced barista and have an in-depth understanding of coffee and can combine your own experience and understanding, and then translate it into a coffee rookie who can understand it, you don't have to take a training class. And if you are an ordinary barista / coffee lover, do not have a systematic understanding of coffee and do not know where to learn, you can go to the relevant training course, which is equivalent to a stepping stone / enlightenment. Can correctly tell you the direction of learning.

But! After the training course does not mean that you really understand coffee, because what the teacher said will not be the whole knowledge of coffee, so you still need to continue to improve your coffee specialty, learn more coffee knowledge and learn more coffee skills. Q2: do you need to do some research before you open a coffee shop? Not necessarily, this can be chosen according to the actual situation of the individual, not all coffee shops require baristas / managers to have a barista certificate, after all, the cost is not low. Certification is not important, the important thing is to face the guests, can play their own professional, so that guests feel that this consumption is worth it.

The personal view of the code clerk is that no matter what level of barista certificate you take, if you do not continue your self-study and learn more about coffee-related knowledge / technology after the examination, or if you are unable to use it after you have completed the examination, you can set aside this fee as the working capital / working capital of the coffee shop. Q3: how can I open a coffee shop without losing money? This is not a very simple question! If you don't open it, you won't lose money!

But now that I have decided to open a store, I must be good at one of the three points about products, design and publicity. You can't rush to open a store without knowing anything. at the very least, you should have a deep understanding of one of them. You are good at coffee, dessert, baking... You can attract guests through your own technology, quality and word of mouth; you are good at design, you can attract guests through store decoration design; you are good at publicity, you can use your own resources, know how to conduct drainage through the Internet, social platforms, and so on.

If you don't know anything, everything is handed over to a third party or someone else in the first place, so the cost of opening a store is too high. And when you know nothing about the operation of the store, there is no way to better control the cost of opening a store and better control the cost of operation. Q4: how do coffee shops make money? Stores below 50 square meters rely on output and overturning rate, more than 50 square meters on the environment and atmosphere, big cities rely on the flow of people to clock in, small cities rely on regular customers to repurchase. (gone? (without these paragraphs, you have to understand! The fewer words! The more important it is! Q5: where should the coffee shop be opened? Where the coffee shop is opened depends on what kind of coffee shop you want to open. Do you want to open a coffee shop that attracts people to sign in, or do you want customers to enjoy a cup of coffee better, a take-out coffee shop, or a self-baked coffee shop?...

If it is a coffee shop that attracts people to sign in, the environment near the store and the surrounding facilities are very important. Whether it is close to the subway station and whether it is close to the business circle all determine the flow of people at the location of the store. If it is an enjoyable store, you can choose to be in the community, the surrounding environment is clean and relatively quiet, but the natural flow of people will also be reduced. If it is a coffee shop for takeout, you can choose to be in the side streets and alleys, but the premise is not too biased and away from offices and residential areas; if it is a self-baked coffee bean, you need to consider the problem of smoke exhaust during baking. therefore, it is not recommended to choose in residential areas, at the same time to deal with smoke exhaust system must be installed. Q6: do I have to choose an expensive coffee machine? Whether it is a coffee machine or a bean grinder, it is not necessarily good to be expensive, but the most important thing is to choose a cost-effective one. Unless your store pays great attention to the overall design and decoration, you need to buy some good-looking machines to cater to the design in the first place. Good-looking coffee machines are generally not cheap, so be sure to find reliable merchants / regular e-commerce brands to buy! When there is a big deviation between the price of some machines and the general price / market price, there is probably something wrong with it. Need to trade carefully!

When you first opened a coffee shop, it is not recommended to start with expensive coffee machines. You can start with some coffee machines that look ordinary, but have the same performance as those of some well-known brands and have a high cost performance. Consider upgrading the machine when the coffee shop can operate stably and make money at the same time. Q7: do you need employees? It is suggested that according to the size of the store and the composition of the menu, employees need to estimate the turnover of the coffee shop after opening, and then make a comprehensive judgment. In addition to coffee shops that have been fully publicized before opening / coffee shops that include light meals, usually coffee shops can be busy by one person at the beginning of the opening, so in order to ensure the initial profits, the manager can first consider operating by one person, and then consider buying additional staff when the passenger flow slowly increases.

In fact, it is not that opening a coffee shop is bound to lose money, but the premise is that the essence of a coffee shop is a business, so you need to rationally consider every step of opening a shop and define your goals. The last sentence is: it is easier to open a shop than to do business. Now that you have decided to open a shop, come on! After all, it is my dream, only after I have done it, there will be no regrets.

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