Using nude models to promote coffee machines? Wipe the edge of advertising marketing really at the end!

Before the article begins, I would like to say a few words:

There are thousands of ways of advertising marketing, and there are many ways to attract attention, so why do you want to use the most controversial edge marketing method as the promotion of the brand coffee machine? In terms of marketing advertising, gender-related has always been the most controversial issue. Yes, yes, it does attract other people's attention, but! How many of these people will eventually become brand customers? As netizens in the comment area said:

As an advertisement for a coffee machine, there are so many materials available, and there are many ways to express the coffee concentration, but "clearer" through the skin color of the semi-naked female model indicates that the coffee machine has a choice of "standard" and "fortified". People who really read the publicity could not help saying, "are you all right?"

Originally, everyone thought this was outrageous, but when I saw the details of the slide, the coconut water of the coconut tree brand was called a good guy.

If you want to express that drinking black coffee can lose weight, the brand coffee machine has superb craftsmanship and design, so take a good picture of the product. The coffee machine is sold, but the coffee machine is the most unclear.

If you slide down again, I really have to say that every promotional picture shows everyone that it is all over your head. And Riley.

There are many places to make coffee, but I believe that no matter where you are, no one will put the coffee machine on the ground and make coffee on your knees. Because of jio hemp.

How did the brand marketing of the coffee machine pass the audit? I have no idea. But this kind of marketing is very difficult not to make netizens exaggerate, although the advertisement does not say anything clearly, but we can see several problems from the content: vulgar edge, materialization of women, skin color, race, geographical prejudice.

From the proposal of copywriting-confirming advertising-promotion implementation, it is believed that it will go through a lot of vetting. Really, no one thinks that there is something wrong with such advertisements. No one thinks that such advertisements will cause controversy?. No, because the brand thinks it's all right. When netizens went to the official customer service on the matter, the customer service said that their pictures did not violate any rules, but they had been replaced.

Brand advertising represents the image and values of the whole brand, and it is also one of the ways for brands to communicate with consumers. A coffee maker brand needs to promote its machine correctly, not to weaken its product and highlight some people and things that have nothing to do with coffee / coffee maker. Perhaps for a new brand, it is not easy to get traffic quickly, but through such vulgar propaganda to attract attention and attract people's attention in a self-hacking way, it will only lead to public opinion and abuse.

Coffee is a drink that can be made and tasted by everyone, and people who consume coffee machines are also very widespread. Such advertisements do not seem to be illegal on the surface, but they throw morality far away. As a coffee maker brand, how many people will really spend if they do not correctly promote coffee culture, correctly spread correct values, and guide consumers correctly?

Brushing may not break the law directly, but for a brand, a negative flow topic will bring more serious consequences than administrative punishment. If you have this idea to create black and red traffic, it is better to actually make a good brand product.

If you want to sell a product well, you need the trust and promotion of consumers. No matter how much advertising you do, it is not as good as the word of mouth of the customer.

Photo Source: Internet

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