Pancake fruit and coffee sell well! Will Chinese Breakfast and Coffee become the New trend in Coffee shops?

"what did you have for breakfast today?"

"A few hands of Steamed Pork Dumplings + Ethiopia."

"wouldn't that be a strange match?"

"it's not strange! Steamed Pork Dumplings is a little tired after eating, and a cup of sour hand flushing can just solve the problem. It's perfect! "

Coffee is no longer regularly paired with sandwiches in the morning and cakes and desserts in the afternoon. With the increasing popularity of coffee in China, the public view of coffee is no longer a drink that can only be tasted at a fixed time / on a fixed occasion / with a fixed mix. Coffee, like soy milk and tea, has become one of everyone's daily drinks.

-Yuuna_ language star

In addition to the fact that consumers are no longer limited to drinking coffee, places that sell coffee have also begun to "release themselves"! The combination of selling coffee in noodle shops, pancakes and fruits in coffee shops, Chinese breakfast and coffee is becoming more and more popular in various cities.

In the last few months, a coffee shop in Shanghai began to sell pancake fruit. When this seemingly unrelated cp was launched, it immediately attracted a wave of netizens' attention. According to the response of netizens, in order to eat the pancake fruit of this coffee shop, it took more than an hour to buy it. The store did not have much pancake fruit every day, and it began to sell out at noon.

-Fayeating

Since the beginning of Shanghai, some coffee shops in Hangzhou, Chengdu, Guangzhou and other cities have also sold pancakes. I have to say that this cp combination can really get a strong wave of traffic no matter where it is. Although such a combination is not particularly cost-effective, it costs a few yuan more than the combination of a pancake fruit and a cup of coffee, but it firmly captures the hearts of young consumers.

-foodie J

"isn't that my daily operation? I often eat like this! " "it's expensive, but it's not worth it."it's a combination of Chinese and Western. It's so cute!" "although I know it's expensive, I still went." for such a cp combination, we also hold different views. Perhaps, what people are curious about is not the way they eat pancake fruit with coffee, but the way they sell pancake fruit in coffee shops.

For some small partners, this may be very daily, but for many small partners who have not yet touched coffee / have just touched coffee, this combination will have a more or less impact, because in many people's understanding and impression, coffee is paired with Western-style food. and this combination of Chinese and Western style, for many small partners, is still quite novel ~ first, it breaks the inherent impression. Second, there is an opportunity to urge them to try such a breakthrough collocation.

-siewen

In fact, the reason why pancakes can be served with coffee and attract so many people to sign in at the same time, in addition to consumers' curiosity, but also that the consumption habits and eating habits of modern young people are constantly changing. more people are willing to break through some traditional / inherent matching patterns.

The practice of coffee with Chinese breakfast first appeared in Chinatown abroad, satisfying both the traditional eating habits of overseas Chinese and the demand for caffeine. Whether sandwiches with coffee or meat buns with coffee, are essentially the same, in order to eat, and then full of energy to start a new day.

-CHEN-

"isn't that what you do to win eyeballs? Spoiling the coffee market "for such a match, it is normal to question the emergence of voices. However, with the rapid development and popularization of coffee culture, it is hoped that coffee can be turned into a daily drink. It is a good thing that more people can treat coffee as a daily drink through the way of Chinese breakfast with coffee.

In this "eye-catching" way, the manager can make money, and consumers also have an opportunity to feel the daily life of coffee and slowly put down their "prejudice" against coffee. This is good. After all, the coffee shop does not force everyone to accept such a match, nor does it mean that such a match is right, as long as consumers can accept it.

Therefore, it does not really matter whether such a combination works or not and whether the price is reasonable or not. As long as some people are willing to accept it and some people respect it, it is already the first step towards success.

As for this combination, will it become a new trend in the cafe? Everything is not absolute, but there is always a process of being accepted ~ someone needs to take this step and give themselves a little power to turn coffee into a civilian drink and let more and more people accept it. Through different channels and ways to tell people that coffee is not "pick people" to drink, coffee is so ordinary, so daily.

Photo Source: little Red Book

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