The price of a well-known coffee brand has risen twice in half a year, and consumers are furious: no more!

When it comes to coffee, many migrant workers automatically and consciously present their favorite coffee brands, including Chinese native Manner and lucky, Starbucks from the United States, and caf é families from the United Kingdom. The Shanghai side is also happy for COSTA to resume business, while COSTA in the UK raised prices for the second time in six months, causing anger among many consumers.

According to the British newspaper Daily Mail on June 3, local time, Costa Coffee raised prices twice in six months, and the average increase in the price of drinks by 14p caused outrage among consumers. (1 pound = 100p, 1 pound ≈ 8.32RMB)

Consumers reported that a cup of Australian white coffee rose from £2.95 to £3.30, a medium skim milk latte from £3.10 to £3.35 and a small cappuccino from £3.15 to £3.50.

The price increase for Costa Coffee will take effect from June 1, local time. The coffee chain said the price of drinks varies from store to store, and the increase depends on the type of drink and the size of the cup, with an average increase of 14p.

As for Costa's price increase, the Daily Mail reported that the company was trying to ease inflationary pressure and pass on this part of the cost increase to consumers.

A spokesman for Costa said that like all retailers, Costa faces unprecedented inflationary pressures, leading to higher costs. It is also challenging for consumers, which is why Costa is also trying to absorb costs. Nevertheless, Costa had to make this difficult decision to raise the price of drinks.

Some netizens were surprised that the price of Costa coffee went up as soon as they woke up.

Netizens have expressed their feelings on social media. After 14 years of patronizing Costa coffee, they now have to pay 3.70 pounds for a large cup of coffee and will not spend it again.

One netizen said that a cup of cool ice, which cost only £3 last year, now costs £3.80. at first, it went to Costa because its coffee was cheaper than Starbucks coffee.

Some netizens said that the price increase of Costa this time is too high, which means the loss of passenger flow, which is good for the operation of the company. People can no longer afford the frighteningly high price of coffee.

Due to the lack of coffee harvest, unstable supply chain and rising transportation costs, the price of coffee is in a high position.

However, Costa says the actual cost of coffee is only a fraction of what it bears, and Costa is trying to bear the rising costs of other projects, such as energy prices and employee wages.

The price increase of Costa has made some consumers feel a sharp increase in the cost of living. British media BBC reported last month that Britain's inflation rate is as high as 9%, the highest level in 40 years. The rising cost of living has triggered a cost-of-living crisis, which forces the local government to take a series of measures.

Costa said that in addition to raising the price of drinks, there are also a number of new discounts, including a breakfast package of £1 and £2 a day. In addition, Costa offers discounts to members of its club: one free drink for eight drinks, and one for four reusable cups.

Photo Source: Internet

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