0 card 0 fat coffee becomes the new trend of consumption? How did flavored syrups become the "king" of the coffee industry?

Around the world, people have been adding sugar or sweeteners to coffee for nearly 500 years.

Despite the spread and popularization of the third wave of boutique coffee culture, coffee consumers generally tend to drink coffee without milk or sugar. But coffee with sugar is still standard in coffee shops. In China, more than 50% of coffee consumers choose to add sugar to their coffee and constantly pursue new and strange sweet coffee.

For centuries, sugar has become the "loyal companion" of coffee, and people adding sugar to coffee has gone beyond reducing the bitterness of coffee. With the gradual improvement of people's living standards, people have more pursuit for the taste of food, and flavor syrup has gradually become the standard in coffee shops.

Since Starbucks launched the flavor latte in 1994, flavor syrup has been loved by consumers for more than 20 years. A variety of flavor coffee has also become the main drink in most coffee shops.

How does syrup affect the coffee industry today, from chain cafes to independent cafes? Because syrup helps to get some consumers "close" to coffee. The head of the famous syrup maker Maureen once said: syrup can bring indulgence and personalization to drinks, as well as make ordinary coffee / drinks more suited to their own taste.

I believe that when many friends first come into contact with coffee, they will want to add milk / sugar to the coffee, which is a very normal phenomenon, after all, most people do not like the bitter taste. But simply adding sugar can not always attract people's attention to coffee, so they gradually add various flavors of syrup. So that the taste of coffee is no longer single, so that consumers have more "customized" choices.

And because more tastes are innovative and strange, attracting more people to share on social media, as long as consumers have a new pursuit of taste, the demand for flavor syrup will continue to rise.

Is there really no ceiling for flavor syrup? Not really! If there is, it is probably that human taste has reached the "ceiling". The flavor innovation of syrup will be customized according to the pursuit of food taste by consumers in each region.

For example, Europe will prefer caramel and smoky flavor, Latin America will prefer tropical fruit, Asia will prefer fresh flower and fruit flavor, and so on. Although these were put in the past, they may have nothing to do with coffee. But because of consumers' curiosity, it has become different.

It is clear that the flavor syrup market is growing rapidly, thanks to the innovation of brands throughout the coffee industry. In addition to the pursuit of taste, people also began to pay attention to health.

It's like, "although I drink coffee with sugar, I have to bear the burden of my body!" For a new generation of consumers who are worried about excessive calories and pay more attention to their health attributes, the emergence of healthy sugar / 0 calorie sugar has undoubtedly hit the "evil" heart that everyone wants to lose weight and drink sweet.

In recent years, with the improvement of health awareness, healthy drinks with sugar-free and high-protein as the main selling points have ushered in a new tuyere. Big data key Laboratory of Mining and knowledge Management of the Chinese Academy of Sciences also pointed out that with the enhancement of public health awareness, the market size of sugar-free beverages will further maintain its growth momentum. It is expected to double in the next five years, to 22.74 billion yuan in 2025.

As its own health attributes of coffee, with the improvement of public awareness of its health functions such as helping to reduce fat, improve metabolism and protect the liver, more and more consumers begin to have a fondness for coffee drinks, and gradually transform into deep coffee users. Especially in the post-1995 population, this trend is more obvious, but people still love sweet coffee deeply.

In order to reduce guilt while drinking sweet coffee, the sugar used in the research and development of coffee drinks has also begun to turn to 0-calorie sugar. Just like many Lucky's recent return products and new products, they all use 0-card flavor syrup, which completely relieves consumers of the calorie burden and drinks freely without pressure.

With the double blessing of delicious and healthy attributes, many coffee shops and beverage shops have begun to follow suit. Nowadays, in Weibo, Little Red Book and other new media, sports photos + a cup of 0-calorie iced coffee has become a new trend for many fashionable people to sign in for fitness.

However, although 0-calorie products look healthy, you can't start to indulge yourself just because of this. 0 caramel is a kind of artificial sweetener, and the intake of artificial sweetener is easier to increase your appetite than fructose. In addition, the acidity of the coffee itself is also easy to make people hungry, if they fail to control their appetite, drinking 0-calorie coffee is also a "loss outweighs the gain" operation.

Photo Source: Internet

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