Fine coffee is nothing! It's going to be fruit tea.

Coffee cultivation researchers never expected that they had worked hard for decades to make public consumers know the difference between Arabica coffee and Robusta coffee, and realized that the black cocoa flavor in coffee was different from that of bitter coffee. When we all enter the era of individual coffee! Boy, a wave of special coffee style has blown the weather vane "crooked", and the development of boutique coffee has also entered the realm of "going back to basics".

Previous order: a cup of black coffee with milk and sugar.

Previous order: Tall cup, double shot, milk for skim milk, Extra hot, filled with mark cup

The latest order: hand to Yega Xuefei, don't be bitter, want room temperature

Order for the future: a cup of "yes but", Yega Chuefei cold extract base, orange juice 0 caramel, Gali wine, add dried oranges, whole ice cubes, slices of pepper wood.

What has changed is that in the era of simplicity, we can always add complicated years, then return to simplicity, and then continue the cycle of complexity, what remains unchanged is that each generation of coffee makers reveals firmness, skill and professionalism. No matter which era, which cup of coffee, after each cup will sip, feel the taste of life.

In front of the eight treasures of milk tea porridge, after the coffee fruit tea, boutique coffee has gradually become bad with milk tea. In the past, only in the coffee producing areas, coffee flavor (its own performance of the flavor) and brewing methods to compete with you die I live … Whether you drink it or not, it all depends on the fine coffee of Wu, which is suddenly rolled up from the intuitive taste.

The barista who used to want everyone to guess what taste he drank will now directly recommend it to you: why not try the special tune, our special features are elderberry and grapes. ), is our signature product!

The best coffee used to be was a latte. From the technology of floral pattern, it gradually turned into milk, from oatmeal milk to all kinds of plant milk, from pure milk to purified milk, from fresh milk to flavor milk cooked at low temperature with various materials.

Later, it was no longer possible to simply change the use of milk, so we began to add Chinese elements to the latte, such as glutinous rice and sweet-scented osmanthus, and began to add Maotai and Wuliangye. As the saying goes, coffee to liquor, drink more and more for a long time, after a cup of white wine coffee, start dancing before dark, early C and evening An is nothing, sooner or later CA is the right way to open.

How can people stay on CA when the demand is stimulating? China's eight major cuisines must be arranged, for fear of adding milk to strengthen the risk of gastrointestinal peristalsis, people began to lay their hands on Zaifen! Spicy rattan pepper American style, sausage cold extract, salted duck coffee, meat and vegetarian collocation, balanced nutrition.

Of course, the above is still a minority idea. When it comes to the general trend of special coffee, it must be coffee + fruit. Why? Because coffee itself is a part of fruit, fruit plus fruit can have any bad thoughts, and the fruit plate just hopes that everyone can taste the flavor of fine coffee more clearly and lead out the flavor of coffee through the food itself.

Why is coffee more and more like fruit tea? Because there is a threshold for the taste of boutique coffee, from taste buds to leisure to wallets. For many people, the ability to taste fine coffee is no easier than to develop the ability to understand symphonies. The coffee flavor in those coffee beans that fascinates professional coffee drinkers is nothing more than sour and bitter to ordinary coffee makers. For consumers who have been drinking coffee for a long time, the coffee is not too sour or too bitter.

But the appearance of fruit coffee is different, ordinary people can also drink the flavor described, can also feel the change of flavor and the level of coffee, the sense of experience rises at once, and the memory point becomes more intense.

Although many boutique coffee beans can also show the feeling of fruit tea in their original flavor, the cost of such beans is not low. That's why fruit coffee came into being. Whether it is the creative coffee with fruit and sugar, or the flavor of the boutique coffee beans themselves, they will eventually go in the direction of fruit tea.

Although the coffee industry has a rapid development in China, the degree of coffee consumption is not high enough. A consumption trend insight report once showed that the annual per capita coffee consumption in the Chinese mainland region was only 9 cups, and at least 4 cups of the 9 cups were fruit-flavored coffee.

Domestic consumers began to consume coffee, inseparable from the rapid expansion of local coffee brands and the price of civilian coffee, and 8% of the product innovation of these coffee brands are fruity. This also means that the first cup of coffee for most modern consumers starts with fruit coffee.

Just as many people add Sprite when they taste red wine and order cocktails when they taste spirits for the first time, unusual flavors always need to be sweetened to neutralize them. if you drink too much, you will learn to taste the wine itself, and the same is true of coffee. Only by adding fruit and sugar to the coffee to create a higher sweetness can it be in line with the tastes of consumers, which is the status quo and will be maintained for the next few years.

Many coffee people do not want to see anything added to boutique coffee, but they do not realize that the flavor of coffee is gradually mixed with flowers, fruits and tea. those who have had a good summer and wash Yega feel that the sense of flower tea is not enough, and those who have drunk the anaerobic treatment feel that the fermented aroma of the fruit is not prominent enough.

Maybe now it seems that fruit + coffee is not professional enough, but this trend became popular as early as 10 years ago, and creative coffee is also an important part of the barista contest, and everyone in order to highlight the level of coffee, will choose shallow roasted coffee beans with obvious acidity, flower and fruit aroma, with the corresponding tonal fruit, in order to make a profound impact on the judges. Coffee contest is the weather vane of boutique coffee, and the change of boutique coffee will eventually lead the market. Is creativity a boutique coffee? That's for sure.

Only when there are more people to do it, there are more choices, and creativity does not lie in creativity, people will think that it is unprofessional. Since 2020, all major coffee diy methods can not do without fruit coffee, because of its changeable style, high playability and easy to make. In the eyes of many young people, coffee is not an antique with standardized taste, the key point is whether the process is good enough or not.

"it's just something gaudy. how long can you play?" Indeed, it now seems that domestic coffee consumers are gradually turning coffee into a daily drink, and people may prefer coffee without too many additives. People will become more and more professional in drinking coffee, and they have higher and higher requirements for the flavor and quality of coffee.

However, there are many consumers in China, and many people have not yet come into contact with coffee. And these people will be attracted by creative coffee with added fruit, and then contact and love coffee, which is a good thing for the spread of boutique coffee culture.

But it should be noted that not random matching can produce good fruit coffee! In the innovation of special coffee, the first thing we need to consider is whether the materials can get along well with each other, and then consider the visual effect.

I don't know if you have ever experienced such a scene: after a cup of very attractive special coffee is put in your mouth, the taste and taste fight with each other on the tongue. First it was very sour, then suddenly there was a bitter taste of coffee, and then it was sweet. In terms of hierarchy, you did a good job. Don't do it next time.

The essence of creative coffee is coffee!

While increasing complexity and enriching sensory experience, without depriving coffee of its subjectivity, it is not as simple as everyone thinks. If you use a cup of creative coffee as a signature drink in a boutique coffee shop, you should show the barista's understanding of coffee and decide to add fruit by understanding the characteristics of coffee beans and coffee flavor. Coffee is not added to fruit juices and sugar.

If coffee is a discipline, then creative coffee is a derivative of deep coffee culture. Although the average consumer will not worry about whether there is a professional taste in a cup of coffee, the price of a creative cup of coffee is not cheap, and since the price is so high, the coffee shop should show its professional side.

Bluffing does not make the industry develop healthily. If you want more people to come into contact with fine coffee, understand fine coffee, and come into contact with more pure fine coffee, you should start with products acceptable to ordinary consumers.

Photo Source: Internet

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex