Cafes are no longer a place to drink coffee, and more drinkers are flocking to cafes

Sober during the day and slightly tipsy at night, it is the leisure life style that the younger generation of workers dream of. Nowadays, drinking in cafes has become a new phenomenon of eating in cafes.

Before spring fully arrived, Shanghai's catering industry was hit hard and started the takeout business, but there were also many cafes and restaurants that failed to survive the "cold" spring and left early. After a long spring, Shanghai has opened restaurant food, cafes, restaurants and other offline stores are gradually on the right track, while the recovery of Shanghai pub is relatively slow, a piece of news about the closure of Shanghai Sober Company bar has attracted more people's attention to Shanghai's catering industry.

In order to speed up the recovery of the catering industry, cafes and pubs have launched a mutual help campaign. Bartenders from dozens of pubs are stationed in cafes, bringing a new type of alcoholic coffee to Shanghai residents. For a while, drinking in a cafe became a new phenomenon. It is reported that this event is the "revival plan" of Little Red Book, which is jointly held by a number of local cafes and pubs in Shanghai, bringing local drinks of coffee and wine to Shanghai.

In the last century, Teresa Teng sang "Wine and Coffee, one cup after another." the combination of coffee and wine is no longer new, and it has become popular in China in recent years. The attitude of "work hard and play hard" has deepened the attitude of the younger generation towards coffee and wine. The idea of "live fast, play hard, have fun" of young people can't be satisfied only by the creative features with coffee liquid.

In 2017, shortly after the Dante Cocktail Bar in New York became popular as a "European style Cafe", Sober Company in Shanghai opened a coffee shop with wine. Later, more cafes emerged that offered both coffee and alcohol.

According to the Qianjiang Evening News hour News, since this summer, there have been a lot of "super-long standby" bars offering both alcohol and coffee on the streets of Hangzhou. Provide refreshing caffeine for office workers during the day and a place for workers to drink and drown their sorrows at night.

Under the influence of the economic prevalence of online celebrities, many shops are affected by the clocking in of online celebrities, and even be encroached upon. Online celebrity economy is not a sustainable thing, can taste the benefits in the short term, but in the long run, it may cause harm to stores.

The combination of wine and coffee not only brings the freshness that young people want for shops and brands, this business model can also enhance the consumption stickiness of consumers and enhance the transformation ability between coffee consumers and drinkers. The ingenious integration of coffee and wine allows a small shop to explore the possibility of operation all the time.

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