% Arabica Celebrity Coffee Brand seeks New financing
According to the World Coffee Portal forecast, by 2025, China's coffee chain stores will exceed 36,000. Although China has been disrupted by waves of COVID-19 outbreaks since the end of 2019, the development of the catering industry has had its ups and downs, none of which has affected the idea that the Chinese market is considered an important growth market for domestic and foreign coffee chain brands. At a time of falling funding enthusiasm, operators of a popular coffee chain are seeking new financing.
At one time, the largest chain brand in China's coffee market was Starbucks from the United States. Since the epidemic, the rapid growth of China's coffee market has spawned a number of coffee chain brands with similar strength, such as Ruixing Coffee, Manner, M Stand and so on.
According to a Bloomberg report on July 21, a person familiar with the matter said that Fumeng International Co., Ltd., the controlling shareholder of the fine coffee brand %Arabica China operating entity, is seeking to raise about $300 million to support the brand's expansion in the coffee market in China, and relevant personnel have contacted potential investors about the round of financing.

Fumeng International valued it at $800 million to $900 million in its last round of funding, and this round seeks a valuation of $1.2 billion. It is reported that Fumeng International has listed PAG and General Atlantic as investment supporters.
It is understood that %Arabica originated from China Hong Kong and then successfully exploded in Kyoto, Japan. % The biggest feature of Arabica brand is that the decoration, design and packaging in the store adopt minimalist style, with neat lines and pure white elements as visual elements, attracting many netizens to take photos and punch cards.

%Arabica currently has stores in many cities around the world. In February 2018, %Arabica opened its first store in mainland China on Wukang Road in Shanghai, which is also the 14th store in the world. Like many online stores in Shanghai, the store has become a target for people to queue up.

Subsequently, %Arabica opened stores in key first-tier and second-tier cities nationwide. While %Arabica is expanding rapidly in the Chinese market, the brand is expanding its layout in key cities around the world. In just a year and a half, %Arabica has grown 27 stores, with China accounting for 12. Under the management of Fumeng International, %Arabica, as a Japanese coffee brand, has the largest number of stores and the fastest growth rate in the Chinese market.
According to the official website of %Arabica, the brand operates 118 stores in 17 countries and regions, of which 61 stores are opened in the mainland of China, Hong Kong and Macau, which shows the rapid development of China's coffee market.

However, compared with %Arabica's entry into the Chinese market, it is no longer pursuing niche as usual. While the expansion speed is accelerating, the halo of online fame has been gradually weakened. The site is selected from petty and exquisite art galleries, street buildings, etc., but into more popular shopping centers, office buildings, etc. At the same time, the brand is also exploring more possibilities to expand its target customers.
However, such expansion logic belongs exclusively to the Chinese market. Today, %Arabica has only four stores in Japan.
Looking at the distribution of its stores in China, %Arabica has tried to expand in the second, third and fourth tier cities in addition to the dense layout in the first-tier key cities.

If Fuding International can successfully obtain more capital support this time, %Arabica may be a large-scale expansion store in the Chinese market. But China's boutique coffee market is becoming crowded. Arabica's fame aura gradually fades, how to expand while maintaining fine quality, this is every boutique coffee brand is facing the challenge.
Image source: %Arabica official website, network
For more coffee bean information, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)
Professional coffee knowledge exchange Please add micro signal kaixinguoguo0925
- Prev
How can the new brand of coffee attract consumers? Is the design of coffee bean packaging important?
According to the latest joint report of the National Coffee Association (NCA) and the Fine Coffee Association (SCA), the consumption of fine coffee around the world is showing a trend of rapid growth in recent years, especially in countries with rapid economic growth, such as India and China, the boutique coffee market is also growing rapidly. although
- Next
You need a little tipsy for coffee?! With wine in the coffee, the young man makes his soul tremble with every bite!
As a classic song published in the 1970s, "Wine and Coffee, I only need a drink" is not only the singing of Miss Teresa Teng is particularly intoxicating, but also the combination of wine and coffee. Now it has also become the younger generation's pursuit of excitement. In order to pursue nerve stimulation and physiological excitement,
Related
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?
- Do I have to steam my hand-brewed coffee? What is the function of drip coffee steaming? What is the purpose of steaming hand-brewed coffee? Can I make coffee by hand without steaming it?
- Is SOE a single origin coffee? What is the reason why SOE American style is too sour and SOE latte is too bitter?