Maliciously give bad reviews to coffee shops?! Is there any truth in the store visit comments?

I believe that many people will learn about surfing online before spending when they hear about a new store. Some people will choose to watch Dianping's ratings and comments, while others will choose to go to the short video platform to find relevant store reviews. In line with the idea that good reviews may not be true and bad reviews can be false, shop reviews have thus become a business.

On the Little Red Book platform, some netizens shared chat records of bad reviews for a cafe on a certain platform, and the other side even put forward certain requirements for the rating and user rating.

There are four situations when netizens leave messages for analysis: first, peers do it; second, shopkeepers offend people; third, shopkeepers do reverse marketing; fourth, some business intermediaries are creating problems.

There are also netizens in the message area to remind, if the official found to be malicious to give bad reviews, is likely to directly close the name.

The economic development of online celebrities is booming. In the past two years, a large number of self-media bloggers have poured into the store industry, and the "rollover" process has been widely circulated on the Internet, which is stunning.

In August 2021, a man who claimed to have 6 million fans asked for a bully meal and was angrily choked by a waiter: "can Douyin visit the store without paying the bill?" . In May 2022, the blogger of Yitandian agreed with the merchant to enjoy a free meal for three, but brought eight relatives and friends to the store to spend money. The blogger refused to pay for meals other than the three, arguing with the merchants on the Internet. In July 2022, a blogger in a local store in Jiangsu spent 710 yuan to run a single, and the merchant recovered the man back to the store to settle the bill, and the man released a video of bad reviews on the same day.

The so-called store exploration is that consumers go to the business to spend money, understand the business environment, the products and services provided, and then share the consumption experience on the social platform in the way of picture and text or video. Nowadays, with a developed network and a mobile phone, consumers mostly like to look for so-called store video and store strategies through some platforms before going out for consumption. these store exploration contents are regarded by many potential consumers as an important reference for "recommendation" and "lightning protection".

Exploring store-related topics has even garnered hundreds of millions of views on popular social platforms. It is understood that for bloggers with millions of fans, the fee for a promotion starts at 10,000 yuan; anchors with more than 100,000 fans charge four figures; for bloggers with tens of thousands of fans, the price is a few hundred yuan.

However, the business of visiting stores lacks clear industry norms, and chaos occurs frequently. Bilibili up Mei Ah Po, who mainly eats meat, shares what she has seen and heard about the restaurant evaluation of people in the catering industry around her in the first video.

Of course, there are times when the store-visiting business is questioned about false propaganda. In November 2021, a food blogger with millions of fans went to the same KFC twice to place an order for the same noodles soybean paste.

Due to the great difference in attitude towards food between the two tasting processes, it has attracted the attention of some netizens.

The ratings and comments of various platforms or bloggers influence people's choice of food, clothing, housing and transportation. Some bloggers rely on their high number of fans and high user level, and want to get some treatment and are suspected of hype, false publicity, or maliciously bad reviews because they are dissatisfied with the treatment.

With regard to the phenomena of malicious bad reviews and overbearing meals in the chaos, Chen Yinjiang, deputy secretary-general of the Consumer Law Research Society of the China Law Society, believes that the shop owner can refuse the unreasonable request of the blogger, and can also report to the relevant online letter department. if a blogger damages the shop owner's reputation and reputation through such false bad reviews or information, then the store owner can file a lawsuit to ask the blogger to compensate for the loss.

Now the network has almost fully covered us, a variety of app various ways, so that our life is very convenient, so as to benefit network users. With the growing group of self-media practitioners, more and more young people have joined the ranks of visiting shops as bloggers. As a medium between businesses and consumers, integrity is an important and basic element.

A false promotion and a malicious bad review can make a considerable profit in a short period of time, once it is repeated much more, one day the media will lose the trust of others and become worthless.

Photo Source: little Red Book, Internet

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