The post office coffee plans to open 100 stores by the end of the year! And 100% use Yunnan coffee beans!

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Recently, Dong Kexin, co-founder of Post Office Coffee, said in an interview with the media that according to the plan, store development will be accelerated in the second half of this year. The goal of Post Office Coffee is to complete the "100 stores plan", that is, to open 100 stores!

Dong Kexin revealed that post office coffee will open more dense stores in key cities in the future. "in addition, because we have the advantages of China's postal outlets, we will have a deeper layout in the sinking market."

According to him, Yunnan coffee beans are used in the post office coffee supply chain. No matter what kind of brand it is, it ends up in the coffee business. Dong Kexin said, "the real core competitiveness has to return to the production capacity, to the operational capacity, to the supply chain capacity."

Post office coffee is a coffee shop opened by China Post, which sells staple coffee drinks, as well as tea drinks and dim sum. Cake products are 18.8 yuan, drinks prices range from 12 yuan to 30 yuan, and coffee prices range from 22 yuan to 38 yuan. And provide two kinds of services: pick-up and door-to-door delivery.

It is said that customers are also provided to print their photos on postcards, and coffee shops provide collection and delivery services. At the door of the green post office, the storefront is full of strong postal elements, and the green mailbox is paired with a cup of post office coffee with a stamp label, so that the postal service and coffee are perfectly integrated here. Plus the nostalgic style of postcards, the cultural atmosphere will come! Also arranged an open-air booth for customers to rest and drink, but also has its own characteristics.

On February 14, 2022, Post Office Coffee began operation at 388 Hubin South Road, Siming District, Xiamen, and opened on Valentine's Day. This reminds me of a sentence: in the past, chariot and horse letters were slow and they could only love one person all their lives. I think that's why the post office coffee chose to open on February 14. We make fun of the express delivery service, but the post always sticks to it, no matter how far away or partial it is, EMS can always deliver goods to your door.

Since February this year, Coffee Post Office has joined hands with China Post to create a national coffee brand that Chinese consumers can buy, can afford and are willing to buy in the form of innovative "coffee plus post office".

On May 15, three months after the opening of the first store, the second post office coffee store in Xiamen was officially opened at the Maojie theme post office in Xiamen. In a short period of half a year, it has successively owned six stores in four cities across the country.

It is said that the next step will be to land in Changsha, Nanjing, Hangzhou, Fuzhou and other cities, as China Post's outlets are opened all over the streets of China, and at the same time, the fashion and trend of coffee are superimposed on the history of the post office. the humble post office coffee has been transformed into an online celebrity punch. It is understood that the seventh post office coffee shop, Chengyi College of Xiamen Jimei University, will open next week.

With the changing needs of coffee consumers, the coffee market is becoming more and more hot, more and more new retail brands begin to explore products and consumption scenarios, and obtain consumers' big data and traffic at the same time. Differentiated products and Internet operation are perhaps the key elements to expand the coffee market.

Backed by the big tree of China Post, the advantages of location and store resources are the advantages of post office coffee, but with the fierce competition in the coffee market, mature brands such as Starbucks and Luckin Coffee occupy an important market position, and new brands continue to enter. Many cross-border coffee shops with established brands have also opened a lot, can the entry of post office coffee stand out at this time?

Photo Source: Internet