On the fancy play of homophonic peduncles! Like tea Starbucks are skr talents!

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How much do humans love homophones?

A netizen once put down his bold words: Those homophonic Bot on the Internet listen well, I put my words here, I see a concern!

Once despised homophonic, it has now become the traffic code for larger brand advertising copy! It can be said that homophonic terriers dominate the laughter points of all age groups, as long as everyone speaks the same language.

Recently, Xicha will quietly change "duck feces fragrance" to "duck happiness fragrance", which was discovered by sharp-eyed netizens! So on various social platforms triggered the discussion of Guangdong netizens... What makes Guangdong netizens so enthusiastic? Because reading duck aap2 sh si2 xiang hoeng1 in Cantonese, the pronunciation of si2 is close to the pronunciation of Mandarin "hi"(but there is still a little difference in tone), so Guangdong netizens have ridiculed: Guangpu is right!!

Although it is only a direct difference in tone between Mandarin and Cantonese, it can maximize consumers 'memory and understanding of the Xi tea brand. On the one hand,"Xi", as a symbol of brand, strengthens the use and extension to achieve the effect of pun; on the other hand, it uses homophonic to tell everyone where Xi tea comes from through the wide effect of interest and affinity, which also reflects the characteristics of Guangdong people's "grounding gas";

A can let everyone in the order time, will not because of the word "shi" and the product has a gap ~ duck excrement incense as a phoenix single fir name species, also known as honeysuckle incense, has a unique fragrance, not as good as the name. (Hong Kong, Cantonese reading duck shit incense is really easy to swallow!) As for why the name is incompatible with the tea itself, there are many different theories, but the name will certainly be misunderstood by people who hear it for the first time. Therefore, this time it is changed to Duck Xixiang, which not only deepens the consumer's impression of the brand, but also eliminates the misunderstanding brought by the name.

The fun of homophonic stems not only makes a lot of boring things interesting, but also the brand gets a deep spread among netizens imitating each other. Just a while ago, Starbucks 'surname homophonic stem, but also once rushed to ge platform hot search, netizens after reading can not help but shout: I am now full of melons are all kinds of stems! It won't go away!

"Ms. Liu in the world","Chong a beautiful Mr. Liang","Dry-fried Niu He Ms.","Yes i Du Ms.","Which pot does not open which Mr. Hu"... homophonic stems, almost every net friend who buys Starbucks is not drinking first, but immediately taking photos! Because of this, it also successfully triggered the curiosity of netizens. People who usually had to struggle to drink Starbucks were also becoming decisive because of their frustrations. In addition to Chinese, English has also been played by Starbucks. "We've been waiting for you", if everyone takes a quick look, will immediately understand the question "We've been waiting for you". However, a closer look will reveal that the been in the copy uses a homophonic bean. Translated into Chinese, it is also a homonym,"We beans are waiting for you here," which seamlessly connects coffee and brand culture together.

Nowadays, everyone loves "homophonic terrier" so much. One is the rise of talk shows in the past two years, which makes homophonic sound resonate with everyone's life culture from a brand-new angle. A lot of Chinese characters, although pronounced the same, but have very different meanings. For example, the word "blessing" is reversed, meaning blessing to ~ For example, Wang Wei's "Send Yuan Ershi Anxi" in the "Wei City rain city light dust, guest house green willow color new. The "Liu" homophonic "stay" among them, implicitly express the feelings of not giving up.

The funnier the stem, the higher the discussion of a brand, the higher the number of clicks, and the better the traffic. Although the cost of making homophonic stems is low, it depends on the person who writes the copy!

Homophonic stems have infinite charm, which can inject infinite vitality into people's boring daily life. It is based on our life trivia, often make people feel intimate, and an ordinary word or sentence after homophonic text replacement packaging, more likely to become popular laughter, and can obtain a wide spread.

This is a netizen's joke.

It's a follow-up to vans.

But not all homophones are popular. Some people think that vulgar homophonic terriers will make them hate, others think that homophonic terriers sometimes become "shaking clever" tools, avoiding solving problems. Some people will think that homophones are taunting,"connotation".

Therefore, play with the stem to moderate! Brand gives us the impression of good and bad, really just a tone between the distance.

Image Source: Internet