"do you drink lucky to refresh yourself with coffee?" No, it's for its paper bag! "

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Recently, a design friend of the code clerk sighed to the lucky paper bag on the table: every time I buy Ruixing, I am attracted by their design! Whether they are co-signed or not, they are really good at playing with themes!

Since Lucky's "reshuffle", Lucky's marketing method has really caught everyone's eyes. On the one hand, it retains the distribution of coupons to retain more old customers, on the other hand, through different designs, it attracts the attention of consumers in all directions. With the growing awareness of environmental protection among public consumers, Rui Xing can be said to have won by relying on a piece of paper. After drinking the coffee, you may forget the taste, but the packaging will be left behind! Lucky is to take a fancy to the habit of recycling and reusing, and has made a heavy investment in design! Whether it is the return of products, festivals, seasons, co-names or the design of surrounding products, designers keep to several key points: materials can be recycled, consumers can create twice, and brands can spread twice. Consumers can feel the intention directly through the design.

I don't know if you have such a habit that if you save too many paper bags, you will want to do something with them. Many netizens said that when they were young, they liked to wrap textbooks in paper bags, and they would cut out the good-looking patterns on paper bags and save them, thinking that they could be used to copy newspapers by hand, and this habit remained the same when they grew up. But compared with the childhood, now everyone's DIY ability has to be said to be really strong! Some directly use the raw materials on the bag and transform them into paper towel boxes and mobile phone cases. Handy ones can also be made into lanterns, night lights and so on.

The second creation of consumers not only greatly improves the recycling of materials, but also enables the brand to achieve the effect of five times of communication "inadvertently". Which five times? ) Brand promotion-consumers buy spontaneously-collect and share "homework"-other consumers will also "copy homework"-to attract more consumers who originally did not pay much attention to the brand, and then there is a new round of circular dissemination ~ for the content of the design, spring, summer, autumn and winter & all kinds of festivals, Ruixing will do the relevant design, when not lucky will choose the point that many people pay attention to. Make related co-signatures or launch new products. With regard to the products of coffee producing areas, the design inspiration will also come from the representative wild animals and plants in each place of origin, using the form of illustrations to reflect the characteristics of the region. By capturing the world of natural things and unique amorous feelings, convey the beauty of nature with rich colors, call for environmental protection and emphasize the brand at the same time.

In addition to design, interacting with netizens and developing emojis on major social platforms is also one of the ways to bridge the gap between brands and consumers. The DIY works shared by netizens will also be officially certified, which is really a comprehensive grasp of what the new generation of consumers want. The development of coffee brands (independent cafes) is inseparable from the "osmosis" of more consumers to play with consumers, to provide consumers with interaction in addition to coffee, so that the brand can let consumers remember in different ways, is the key to the development of the brand.

Photo Source: Internet

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