Like tea, Nai Xue tea holiday sales increase of nearly 500%!

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According to media reports, during the National Day holiday, new tea consumption continues to be hot during this year's National Day holiday. Compared with before the festival, the sales of some stores of Xi Tea and Nai Xue increased by nearly 300%, and some stores even increased by 500%, of which fruit tea products accounted for nearly 80% of the sales.

The data show that fruit has become daily and has become an indispensable part of everyone's daily life. People's fruit intake is increasing year by year, and the sales performance of fresh fruit tea products is also the most prominent among the popular types of tea products. Drinking "fruit" has become a major consumption craze among contemporary young people.

Xi Cha shop clerk said in an interview that during the holiday, Xi Tea shop consumed up to more than 400 kilograms of fruit a day, of which the classic grape series, as well as the newly listed persimmons and other best-selling products had to peel more than 200 jin a day at its peak, with grapes, peaches and plums peeling the most.

Recently, many demonstration bases of Xi Tea have been built and jointly built-- including the self-built perfume lemon base in Guangdong, the Fuping persimmon demonstration base in Shaanxi, the Jufeng grape demonstration base in Liaoning, and the Sunshine Rose Qingti demonstration base in Hubei. It ensures the continuous supply of high-quality fresh fruit and brings higher-quality fresh fruit to consumers. The hot sale of these fruit teas is also inseparable from the layout of Xi tea in the fruit supply chain.

According to the requirements of epidemic prevention and control, in order to reduce the flow of people, many cities across the country have issued the initiative of "celebrating local festivals" on the eve of National Day, and the popularity of consumption from happy tea stores also reflects the upsurge of local consumption caused by local festivals. On the basis of doing a good job in the prevention and control of the epidemic, Xi Tea stores ushered in a larger passenger flow.

According to reports, at about 15:00 on October 4, WeChat Mini Programs found that many Xi Cha stores had more than 100 cups of tea to be made, while many Xi Cha stores in Shenzhen, Shanghai, Guangzhou and other places had burst orders. Among them, many persimmons, Ayanhua Frost Longan Coconut, Aya Water Shadow Longan Coconut, extra-large buckets of succulent peaches and plums and other products have become best-selling products, occupying the hot list of stores in various cities.

The fruit in the fruit tea is manually processed through the "fruit transparent window" in the store. through the window, you can see the clerk peeling the fruit and pounding the fruit, showing consumers intuitively the handling process of each kind of fruit. nowadays, drinking happy tea has gradually become a new choice for more and more people.

In addition, since its launch in late September, the heat of Nai Xue's tea has remained high. After setting a good result of breaking 10,000 cups in 8 minutes and 500000 cups in three days, the heat has not decreased during the National Day, with cumulative sales of nearly 1 million cups. Cheng Naixue's "domineering one-liter peach" is followed by another "million explosions".

With the healthy property of Luohan juice as a natural sugar substitute, sales of bottled tea "Naixueguo Tea", one of the three major business segments of Nai Xue, also rose sharply during the National Day holiday. Sales of the new Nai Xue duck shit fragrant lemon tea (bottled tea) have increased the most, with nearly 4 million bottles sold in South China alone since its launch on Sept. 28.

This year, Xi Tea announced a price reduction of some products, including 3-5 yuan for pure tea, 2-3 yuan for five types of fruit tea and 1 yuan for cheese tea. After that, it was announced that there would be no more drinks worth more than 29 yuan this year, and promised not to increase the price of existing products. After Xi Tea, Nai Xue also promised to put on a new product under 20 yuan every month. Really in the main in the "true quality, not expensive" products ah!

As for the price reduction of tea, some analysts say it is a "dimension reduction blow" to the middle and low-end tea brands. Some analysts also pointed out that as the tea race track enters the stock competition stage, the price reduction of high-end brands is intended to stimulate consumption through profits, in order to seize a wider range of consumer groups and achieve the goal of small profits and quick turnover.

This holiday has led to the development of a lot of consumption, which not only shows the growth of consumption data, but also reveals the change of consumer demand preference. Health, high quality, excellent performance-to-price ratio and diversified product forms are all the points where new tea still needs to be ploughed.

Photo Source: Internet

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