Like tea officials in order to find a joint name! Are you bald?!

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Recently, Xi Tea official announced to find the joint names of fans and launched the first "A Xi whole body symbol Collection Competition", which closed on October 15 and entered the judging stage. The event set up a prize with a maximum value of more than 9999 yuan, and fans were invited to participate by drawing a full-length portrait of logo-- A Xi of Xi Tea.

Since the start of the activity, the total number of readings on topics related to Weibo and Little Red Books has exceeded 10 million. According to the announcement of Xi Cha Weibo, thousands of works have been received from various platforms. The "Great joy Painter" award will be announced on October 31. Please pay attention to the official message. The "joint name" was ridiculed by netizens as "the largest joint name scene of Xicha so far".

I noticed! The night before the release of the "A Xi whole body Image Collection Competition", the tea-loving Logo went bald overnight! Is this about worrying about baldness for the contest? Xi Cha quietly changed the pattern of Logo and removed the black hair, and the fingers holding the cup were gone.

This was followed by crazy "complaints" from netizens: inadvertently saw Xicha changed to a new Logo.... Happy tea! Have you lost your hair? it's so similar. In the face of the sudden replacement of the Logo avatar, some netizens said it was too "bald". Nah! This is what the updated Logo looks like on September 29th.

This was before the National Day holiday, and after the National Day holiday, we can see that the Logo avatars of the official accounts of Xi Cha have changed again, yes! Brand to "bald A Xi" Logo plated with a layer of gold, this is an instant "expensive" ah!

From the beginning of its establishment, Xi Tea has created Ah Xi Logo. At the beginning, it is a cute little man-made shape with simple black-and-white strokes, and the shape of simple black-and-white strokes has a strong visual recognition. Since then, the design has been iteratively upgraded, but it still maintains the same simple stroke style. It is understood that the inspiration prototype of Happy Tea Logo comes from the classic profile portraits on the coins in circulation at all times and all over the world, and the images on Logo do not distinguish between gender, race and region.

In October last year, the first full-length portrait of Xi Tea Logo "appeared" when netizens created a full-length portrait of a boy with a big belly drinking Xi Tea on a social platform. After the picture was moved to Weibo, the topic of # Happy Tea Logo full-body picture # went viral.

To this "parody", the official appearance of Xi Cha "refutes the rumor". Haha, this makes me think, "the painting is really good. Don't draw it next time." This refutes the rumor, let more netizens participate in this interesting creation, like tea this hot topic as high as 400 million readers.

Everyone agreed: "I don't know if this is a full-body picture of tea, but this is my full-body picture anyway."it's very similar to the way I want to lose weight and insist on drinking milk tea." some netizens even said: "I have found the reason why I like tea without a full-body picture!" Xicha said that this creation has provided a lot of soul collisions, and now it is for real this time, and now it is waiting for the work of "the painter of Great joy" to be released on October 31.

The upgrade of Happy Tea Logo is not only this time or two. in April this year, Xicha official Xuan and the well-known trend godfather launched cross-border cooperation with the theme of "Black TEA". Perhaps the two sides deeply collided with a big inspiration. A few days after Guan Xuan was struck by a flash of lightning, his hair directly turned into an explosive head.

In order to highlight this outstanding hairstyle, the whole color has changed from the original white background and black line to the black background and white line, and the tea-loving officials have specially made a motion picture for this. The little boy was struck by lightning and his hair was "fried". Because of the "electric shock" Hiroshi Fujiwara, this inspiration is really great!

Over the years, Happy Tea Logo has been constantly revised and updated on the details, which can not only bring users a deeper understanding, but also convey the latest concept of the brand, but also gradually become a deeply rooted brand memory.

Happy tea Logo has a very high degree of recognition and strong inclusiveness, and now the creation of the whole image of like tea seems to have gradually become a unique "tea-like interaction", which can constantly deepen users' understanding and impression of Logo, which also contributes to the accumulation of brand equity, which can not be replicated by other brands.

Many food and beverage brands also seem to subvert our perception unwittingly, although we also look forward to their surprises. However, the real interaction and contact with consumers still need to be built around real products and experiences.

In short, to understand that Logo is far more than the coat of the brand, the establishment of a good Logo can not be completed overnight, with the right idea, combined with different periods of rapid response and analysis, do not hesitate to invest every time, do not fear every change, can play Logo, in brand marketing.

Photo Source: Internet