Coffee night market is becoming a trend! Big night is the best time for coffee shop business!

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In everyone's impression, do you feel that coffee is mostly drunk during the day, and do not drink alcohol before going to bed, let alone strong tea and coffee, because the caffeine in these drinks excites the central nervous system and makes it difficult for us to fall asleep? even if we fall asleep, sleep quality will also be affected.

But as more and more consumers drink coffee, coffee nightlife seems to be becoming a new model, and the "small trend" of drinking coffee later and later seems to be gradually taking shape among contemporary young people.

Recently, a commercial street in Guangdong has been transformed into a "coffee night market", gathering 14 coffee shops of different styles on a street less than 100 meters, according to a CCTV financial report. After 9 p.m., the door of every coffee shop will be filled with young people drinking coffee, as lively as the gourmet night market. Now there is a popular saying: "Coffee is the wine for adults during the day, refreshing in the morning and continuing in the afternoon." this shows the importance of coffee in contemporary society.

Through observation, it is found that the customers of the coffee night market, mostly young people, order a cup of coffee, sit outside and drink coffee, chat, play games and relax, and it is very pleasant to think about it. The cafes in the night market usually close after 12:00 in the evening, and some even open 24 hours a day like convenience stores.

The manager of a coffee shop said that those who opened around July this year basically opened 24-hour operations in the second month, with the busiest time from 8pm to 3am. Other coffee shop managers even said, "the turnover from 8pm to 4am can account for 70% of our daily turnover, and the flow of people can also account for 70%, or even 80%."

The coffee shops in the night market are basically in the form of "small shop + outdoor", which can meet the rigid demand during the day and socialize at night at the same time. Compared with indoor, young consumers prefer to drink coffee outside and gather a table with three or five people. If you don't like to be disturbed, you can also move a small chair to a quieter corner. As a matter of fact, the extension of the business hours of cafes provides an additional social place for customers at night, and in many cities, the "coffee night market" continues to heat up.

In recent years, the coffee market has been expanding rapidly, and the number of coffee shops is growing faster and faster. In addition to large chain cafes, consumers' acceptance of boutique cafes is also increasing. In order to avoid "homogenization" competition, boutique cafes have their own tricks, from decoration to products are innovative, creative, fancy drainage, and have a place in the coffee market.

According to the latest big data Monitoring report on the Development and Consumer demand of China's Coffee Industry from 2022 to 2023, China's coffee market is entering a stage of rapid development, and the rise of new brands is faster. The coffee industry is expected to maintain a growth rate of 27.2%, and the Chinese market will reach 1 trillion yuan in 2025. Affected by the changeable epidemic situation, coffee enterprises are facing a short impact. In order to promote the normal sales of coffee products, coffee shops adopt the operation mode of extending business hours, which not only meets the needs of consumers in various scenarios, but also reduces the impact of the changeable epidemic.

With the change of people's concept of diet, the "survival mode" of cafes is also gradually changing. In the past, the business hours of cafes basically began at 1: 00 p. M. Later, driven by the "coffee routine", consumers gradually began to get used to breakfast, and cafes opened earlier and earlier. Now, with more and more people "drinking coffee as water", night operation may also bring new increments to a number of cafes.

The new generation of coffee youth are driving the emergence of new consumption scenes one after another, so that the operation mode of more coffee is constantly being explored, and at the same time, it has also led to the iterative upgrading of the entire industrial chain, the coffee market can be expected in the future, how to stand out, is the need for every coffee company to ponder.

Photo Source: Internet

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