My aunt in Shanghai posted ten Weibo messages in succession: "I don't want to do it."

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My aunt in Shanghai officially posted on Weibo to declare that she "quit"? The momentum of growth is so rapid that the aunt in Shanghai, a brand of fresh fruit tea with 5000 stores across the country, said she would quit. What happened? Is it rotten?

Recently, the news that my aunt in Shanghai "quit" has gone viral on social platforms, and it goes like this. Since November 6, she has posted 10 "quit" posters on her official Weibo account. Judging from the poster, it is indeed a "rotten" work, giving up the style of copywriting, and the collocation of a variety of colors, from newcomers to senior executives, from operations to design, to customer service, planning and other departments have expressed that they do not want to do it. This is not a collective strike!

This operation of placing rotten stalks and this wave of copywriting has made young people who drink tea and beat workers have a great understanding and emotional resonance, and many netizens said that they have deep feelings. "this is not the true portrayal of me beating workers, and I also want to say quit. I don't have the guts."

Some netizens did not fall into the trap, curiously speculating in the comment area that the aunt in Shanghai was not really "rotten", or in order to promote her new product, "is the new product called sugarcane, or is the new product called not wanting to do it?"

Until November 11, my aunt finally replied: it's not that I quit [gallen]-- it's because I have a pear to support me. Many netizens realized at this time that they wanted to promote the new product "fresh stewed pear series". At the end of the blog, the aunt in Shanghai, but also @ all the workers, shouted: rectify the workplace, aunt "support" you! Let's say that the company is quitting [gallen]! "

Have to say, such creative marketing effect is really good, from the topic, the early accumulation of consumer expectations, the use of netizens "watching" psychology, attract a large wave of onlookers, suspense to stimulate consumers' curiosity will want to watch the follow-up.

When it comes to creative marketing, most of today's creative marketing ideas come from all kinds of tricks among young people. Every once in a while, a new kind of stem appears among young people, and a strong wind has already hit the tea circle. That is the sudden rise of carton dogs. Nowadays, it is popular for young people to put "vicious dogs" made of cardboard boxes at the door of the dormitory, and many online articles also post the words "there are dogs, and they no longer want to talk to people who don't have dogs." So far, topics related to Douyin "carton dog" have been broadcast more than 200 million times.

I haven't understood the stem yet. Tea brands have joined in one after another. Gu Ming, Shuyi and Honey Snow Ice City are all doing it. Among them, Lucky was "the most voluminous" and went so far as to make a carton deer and got 17000 likes on the little red book. Rui Xing said, "now who has a dog? with a deer, he doesn't want to play with colleagues who don't have a deer anymore."

Whether it is aunt Shanghai, or lucky, Honey Snow Ice City, Gu Ming, Shu and so on. These front-line tea brands can be connected to any stem, can be said to be in front of the hot stem, has always maintained a high degree of activity among young people. Pay attention to the economic era, always pay attention to young people, if there are new ways to play, only "play together", can there be more marketing ideas.

Although in the past two years, the ideas of young people can be said to be "updated on a daily basis" and directly let the tea and beverage industry say "I don't understand", it doesn't matter if I don't understand, just join, which can bring the brand closer to the core consumer population. let them feel that they are being noticed, let them see the "loveliness" that belongs to the brand, and the brand can gain more exposure.

Photo Source: Internet