Blue bottle coffee is really good! The third store opens here!

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According to the official account of Blue bottle Coffee, the third store in mainland China is still located in Jing'an District (netizen: why are they all in Jing'an! ). After Blue bottle Coffee opened its first store in the former Yutong flour mill dormitory in February this year, the three stores were located in Zhangyuan, which is known as the "first garden on the sea".

In recent years, the State Administration of Cultural relics has been hoping that the industry and society will make joint efforts to strengthen the protection and utilization of cultural relics. There is a saying that "the house occupied by people is not easy to break down". The communication between people can play a role in regulating and maintaining the building. Since September last year, Jing'an District of Shanghai has launched the protective renovation of Zhang Yuan.

Blue bottle coffee is combined with local culture every time it goes to a new area. At present, both the first shop and the third shop choose the historic building in Shanghai as the store, which is not only a tribute to the local culture, but also a kind of protection and inheritance for the cultural relic building. This time the Sandian store is located along the street of the Zhangyuan Kumen complex, a small foreign building with a two-story brick-and-wood structure and a clear water red brick exterior wall. From brick-by-tile doors and windows to the mottled marks on the walls of the old buildings, they all tell the story of the old days of Shanghai.

Looking back at the opening of Blue bottle Coffee in stores around the world, more than half of them will choose buildings with a sense of story, paying attention to the combination of brand and local cultural traditions and environment.

At a store in Kyoto, Japan, for example, designers expose the original roof structure and clay walls, with large glass windows to increase natural lighting. The height of the floor is also deliberately consistent, in order to maintain the same level of sight of employees and customers.

Then the unique space style of the brand will be integrated with the surrounding mountain scenery, so that every customer can feel the story of the century-old architecture while feeling the professionalism of the brand in every detail.

In addition to the location, Blue bottle Coffee will also incorporate local cuisine into the menu. For example, the Shanghai Yutong store selects dim sum combinations from Shanghai time-honored brands (headline cake, mung bean cake, mahua), which perfectly matches the traditional taste with coffee.

The Japanese Kyoto store offers matcha mint biscuits, which are made of local matcha and fresh mint. It has a special taste and soft texture, and can be enjoyed with coffee.

Nothing can make people feel at home more than hitting the memory directly.

So that consumers can have a deeper understanding of the brand in their familiar environment, memory space and familiar taste, blue bottle coffee is really good!

Photo Source: Internet