In the era of boutique coffee, people still drink capsule coffee? Of course there is!

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Nowadays, coffee has gradually become the mainstream of drinks, whether in the library or in the office, and drinking coffee has become more and more convenient. In addition to ear-hanging and instant, capsule coffee is also a symbol of speed and convenience.

In addition, affected by the epidemic, the operation of offline coffee shops has been affected to varying degrees, and the sales of capsule coffee machines and capsule coffee began to increase significantly. According to Future Market Insights (FMI), a global market research and consulting firm, the global capsule coffee market is expected to exceed $9.8 billion (about 65.6 billion yuan) by the end of 2032.

Capsule coffee is a kind of prepackaged coffee that grinds coffee beans into coffee powder, seals them in special plastic or aluminum foil capsules, puts the capsules into a special coffee machine for rapid extraction, and occupies an important position in the coffee consumption market because of its superior quality and convenience. Capsule coffee was first invented by Mr. Eric Favre, who was working in Nestle headquarters in Switzerland at that time.

When it comes to capsule coffee, the first thing that comes to mind must be Nestle's Nespresso capsule coffee. Indeed, Nespresso has the highest market share in China's capsule coffee market. But after Nestl é, Starbucks, illy, Sumitagawa, JDE Peet's and other coffee brands have entered the capsule coffee market.

Coffee giant Starbucks has set its sights on the capsule coffee market early, and has formed a global coffee alliance with Nestl é to compete in the Chinese market, launching a new series of "Starbucks Home Coffee" products to Chinese consumers and introducing them to the market at an extremely rapid speed. It is understood that among the 21 new "Starbucks Home Coffee" jointly launched by the two sides, 15 are capsule coffee products.

JDE Peet's first touched coffee capsules in 2016, and the brand has been experimenting with coffee capsules since then. In 2020, JDE Peet's issued a statement saying that the group will invest 110 million euros (now about 866 million yuan) to expand its global capsule coffee production line, which shows that JDE Peet's is also very optimistic about the development prospect of China's capsule coffee market.

Coffee brands continue to add capsule coffee, which means that the market competition of capsule coffee has been continuous. with the progress of technology, high-quality instant coffee represented by capsule coffee begins to occupy the minds of users. The encapsulated coffee made by sealing the ground and roasted coffee powder in a special capsule has a special flavor and long-lasting quality. combined with the brewing of the capsule coffee machine, the brewing process is simple and fast.

The main reason why capsule coffee is so popular and developing rapidly is its ultra-high performance-to-price ratio. compared with the price of about 30 or 40 yuan per cup of a coffee shop brand, the average price of a cup of capsule coffee is only 4 yuan to 6 yuan. Today's capsule coffee machine has also been upgraded to support one-button production, drinking a cup of coffee with a rich taste in about 30 seconds on average, and there are more taste choices. It can meet the selection needs of different users.

For a long time, the special preparation technology and packaging materials of capsule coffee not only bring convenience, but also bring some safety risks. Improper disposal of abandoned capsule shell will bring great challenges to environmental protection. But the packaging is also upgrading, and not long ago, Nestl é announced its first paper shell capsule, although it is unknown when it will be available in the market.

However, according to the current market situation, there is still a certain consumer demand for capsule coffee. How to give full play to the characteristics of capsule coffee and expand continuously under the premise of ensuring its safety and environmental protection is a very worthwhile issue to consider.

Photo Source: Internet

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