Rapid rise! Starbucks lucky manner and other coffee brands compete constantly.

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With the popularization of coffee culture and the improvement of consumption level, consumers' acceptance and awareness of coffee are increasing, and more and more people like coffee. According to earlier statistics, the number of coffee consumers in China is about 300 million. Under this background, many well-known enterprises are actively cross-border and layout coffee tracks.

Nowadays, the coffee race track is becoming more and more hot. China's coffee market is about 381.7 billion yuan in 2021, but now according to Ai Media Consulting, China's coffee market will reach 1 trillion yuan by 2025, equivalent to three times the current size. We should know that as early as 2020, the overall size of China's coffee market is only 86.1 billion yuan, the scale of chain coffee has always been the largest, but the market space of Chinese chain coffee is far more than that.

After financial fraud, team infighting and the elimination of the founding team headed by Lu Zhengyao, Rui Lucky spent two years "reviving the dead" and turning losses into profits. in addition to the rapid improvement in performance, Rui Lucky is also growing strongly in terms of the number of stores. In the last quarter of 2021, it successfully counterattacked Starbucks, a veteran player, and became the largest chain coffee brand in China with more than 7000 stores.

By the third quarter of 2022, Luckin Coffee had a total of 7846 stores across the country, with revenue of 3.895 billion yuan, an increase of 65.71 percent over the same period last year, and the average number of monthly trading customers increased by 70.5 percent to 25.1 million. In the first three quarters of 2022, Luckin Coffee launched a total of 92 new products. Popular products such as thick milk lattes, raw coconut lattes and coconut cloud lattes continue to attract consumer attention, but the battle for the throne in the coffee market is far from enough so far.

Starbucks closed all its franchise stores in China in 2018 and is now standardized and finely managed through its own stores. The adoption of a fully proprietary format shows that Starbucks attaches great importance to the Chinese market and lays a solid foundation for building a high-level "proprietary + franchise" system in the future. the total number of Starbucks stores in mainland China is scheduled to exceed 9000 by 2025.

In addition, in recent years, a number of new domestic chain brands such as Manner, M Stand and NOWWA Nova Coffee are also rising rapidly. in June this year, NOWWA Nova Coffee, which has more than 1500 stores, announced that it would open 100 stores. Driven by capital, Manner Coffee is also growing in popularity. It has raised four times in just half a year, and is now valued at tens of billions of dollars.

In addition, there are Tims Tianhao Coffee, which is priced between Starbucks and Lucky, and international chain brands such as% Arabica have entered the Chinese market one after another.

Red shirt Capital, Black Ant Capital, IDG, Tencent, Meituan, Byte Jump and other companies or saw this tuyere of the coffee market, have invested a lot of money in the domestic coffee industry. A few years ago, many people thought that coffee had no future in China. Now, in just a few years, coffee has become a new outlet in the eyes of investors, or even a bright future.

However, at present, the proportion of domestic coffee shop chain operation is less than 13%, and the chain rate is still relatively low compared with the American market. If cross-border giants such as Li Ning and China Post also set up chains, it will be a force to be reckoned with in the field of Chinese coffee chains.

Whether it is the professional players who accelerate the layout, or the emerging chain brand players and cross-border players who "spoil the mess" in recent years, they all prove that China's coffee industry chain is rising rapidly, and the competition is also becoming more and more fierce.

Photo Source: Internet

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