There are more and more coffee shops in the county! What kind of cafe is suitable for starting a business in a small city?

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After three years of the epidemic, many people have been hindered from going home, and their hometown, which has a strong flavor of the New year in previous years, has also lost a bit of fireworks.

However, in this Spring Festival this year, the family is also lively again, and when the editor goes home this year, he also found that there are suddenly many coffee shops in some places where people in the family have a lot of traffic. there are online celebrity coffee shops, private boutique coffee shops, as well as lucky, Starbucks and other brand coffee shops.

So why are they all driving to a small county town? Relevant data show that the opening rate of coffee shops in most third-tier cities is growing sharply, even faster than that in first-and second-tier cities. According to the 2022 China Coffee Development report released by Meituan, there were 117300 coffee shops in mainland China as of May 1, 2022, an increase of 15000 compared with the previous year.

According to professional analysts, office workers may be the main consumers of coffee in third-tier cities. Most of them have come back from other big cities and have formed the habit of drinking coffee, which is the key population to promote coffee in county towns.

They choose to go home to look for a job or start a business for a variety of reasons, along with the need for coffee. Driven by them, people in the county began to be interested in coffee.

The birth of this demand has naturally aroused the interest of a number of local entrepreneurs who have built their own coffee brands with their own advantages in the local market and local industrial structure.

In addition to the exploration of local entrepreneurs, the major coffee brands have also taken a fancy to the potential of the county coffee market. Lucky, Starbucks and other coffee brands also plan to move to the county seat.

On the 5th of last month, Ruixing announced on its official account that it would recruit new retail partners in 41 cities in 9 provinces. These locations are basically third-and fourth-tier cities.

Starbucks China also said in its China Strategic Vision 2025 that Starbucks plans to open 3000 new stores every nine hours by 2025, covering more than 300 cities in China.

Liu Wenjuan, chief operating officer of Starbucks China, said that nearly 3000 county cities were included in the more than 300 prefecture-level markets.

From these data statistics and coffee brand development plan, it is not difficult to see that the sinking market is indeed an area for coffee brands to develop vigorously in the future. According to the analysis of professionals, in recent years, the state's support to county-level cities has been increasing, and the consumption level of county-level cities will continue to improve.

In addition, various county-level cities are also providing local policy support to people returning home to attract non-local people to return home for employment and entrepreneurship. In this case, county-level cities will continue to attract the inflow of people.

With the continuous return of the population, the age structure and consumption preference of the county will change, which means that the county consumer market will have a very large capacity to develop in the future.

In the context of this strong consumption potential and the vast coffee market, we can foresee that in the coming period of time, the competition in the coffee sinking market will be more fierce.

Photo Source: Internet

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