Young people returning home packed the coffee shop! How to open a coffee shop in a small city, county or town?

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Discerning, understanding extraordinary, Martell Blue Ribbon? No, the county cafe.

Looking back on returning to a small town ten years ago, not to mention drinking coffee, it took a long time to find even a cup of other drinks. Yes, it may be a misleading style at a glance. (no

Those small towns that have been complained about the entertainment of young people in the desert have grown fresh buds in recent years like a century-old tree. In recent years, many young people who can't move in big cities have returned to their hometown and started an entrepreneurial life.

And boutique coffee shop, exquisite dessert coffee shop, compound book bar coffee shop, all kinds of online celebrity coffee shop. Stores that can continue the fashionable lifestyle in big cities have naturally become a hot project.

At that time, when these young people made this decision, they would be advised by the people around them: to open a coffee shop in a small town would cost more than ten or twenty a cup. How could the people there have such a consumer demand?

Yes, not many people had a demand for coffee in small towns a few years ago. But many of the young people who made the decision said they thought many young people like them would return to live in small towns in the future. Although it is not easy now, we should lay the groundwork from now on.

Their choice can be said to be really discerning! In the past two years, many large chain brands have begun to open stores in small towns, and more and more young people have returned to live in small towns.

These young people are not only the main consumers, they also drive their relatives and friends to taste and understand. Some brands also take action to tell everyone that drinking coffee is not a luxury consumption, and the price of coffee can also be very close to the people.

As the brand drives the coffee market to sink, those independent coffee shops are also needed by more and more people. When I got home this year, the biggest feeling of the code clerk was that it used to take half an hour to take the bus to drink a cup of coffee. Now when I go out for 10 minutes, I can see several coffee shops with good decoration.

When I go home for the Spring Festival this year, every one of these coffee shops is really crowded! It is so exaggerated that as long as you open the door, a day is like doing business for a month on weekdays.

The colleague of the code clerk said that there was a coffee shop near their home and used the Spring Festival menu during the Spring Festival. The price of each cup was 20 yuan higher than usual, but there were still a lot of people! Very, very kind.

The manager of a coffee shop known to the code clerk revealed that the daily turnover is more than 1,000, but from the 27th of the year, the daily turnover can reach several thousand, and the highest turnover in the past few days of the Spring Festival has gone up to more than 10,000. Many managers who open cafes in small towns also share orders during the Spring Festival online, calling stand-alone machines: and so on! I threw up, and I can go on!

There is such a scene, one is the liberalization of the policy this year, people are going home for the Spring Festival, but because there is no entertainment, the coffee shop with good decoration has become the best place for people to chat with their bosom friends. One is that the price of coffee is becoming more and more close to the people, and coffee culture permeates the daily life of the public in different ways. One is that coffee has become a daily dependence of people in many cities, as well as a sense of ritual to start a new day.

Seeing that cafes in small towns are so popular, many netizens have left messages in the background, "is it really possible to open cafes in small towns?" All the friends around me are persuading me to open one. "Yes, but it's not as beautiful as everyone sees.

It is true that the coffee shop is doing well in the past few days during the Spring Festival, but only for a few days. When the holiday is over and most people go back to work in the city, everything goes back to quiet. Although there will be many people will choose to stay here for development, but how to make these people become their own repeat customers, become very important.

Another colleague said that there are several cafes over there, and there are a lot of people in each shop during the Spring Festival, but some of the products are really hard to swallow.

It is a very common phenomenon that many coffee shops lack control over the quality of their products because of the increase in orders. Although there is still a steady stream of orders, it is impossible to cultivate a group of loyal customers for the coffee shop when the Chinese New year fever goes down.

If we start to consider opening a coffee shop in a small town now, it is estimated that we will have to wait until International Labour Day's short holidays. There may be a short-term heat. However, the current situation is that there are several coffee shops of the same type in a small town, and how to get a share of these small number of coffee consumers also needs to be considered.

Is it really easier to make money by opening a coffee shop in a small town? Are there really so many people who need coffee in these areas? These two questions must be carefully considered. Although the shop rent seems to be cheaper, the consumption level of people in small towns may not be as high as you think. At least in terms of coffee consumption, there are really very few people who are willing to spend 20 or 30 on a cup of coffee.

Is it cheap to rent shops in small towns? It's just the illusion that rents are cheap compared to those in big cities. Many of the rents of shops are based on the flow of people. In places with large flow of people in small cities, the rent is also very expensive, which may be more expensive than in big cities. For this reason, we can not only measure cheap and expensive by comparing rents in different regions, but also consider the consumption level of local people. You have to price your drinks so that you can find a balance between cost and profit. Second, we need to consider the demand for coffee drinks among people in these areas. Some special coffees that are especially popular in cities may not be in great demand in small towns because the price is too high. In small towns, people need stable, delicious and cost-effective products, so sweet and stable milk curry products are the focus that we need to pay attention to.

There is also the most important thing is to serve attentively and cultivate guest loyalty. Do not think that public guests do not understand coffee, can reduce their own professionalism and service requirements. Only by treating each guest attentively and professionally will the other party feel a sense of belonging, improve the satisfaction of the coffee shop, and then become loyal customers. No matter what type of store you open, you can't follow the impulse just because you see a short period of heat. When everyone hindsight, everything is already insipid. If you still want to open a cafe in a small town, I hope you can calm down and consider the following 8 questions: (be sure to follow the sequence! ) 1. Why open a coffee shop? two。 What would you like to mainly sell to customers? 3. When does the shop open? 4. What kind of guests would you like to come to the hotel? 5. Who will run the coffee shop? 6. Where can I open a shop? 7. What style does it adopt? 8. How much money do you have to open a store? Calm down, calm down, think it over before you start, don't worry.

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