How much does it cost to open a coffee shop? How much does it cost to run a community coffee shop?

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Before the beginning of the article, I still hope that before you start a coffee shop, you will think calmly, "do you know the demand for coffee consumption?" "how much do you know about coffee?"Why open a coffee shop? "" what kind of customers does the coffee shop face? ".

With the popularity of community coffee shops, coffee shops can always be easily seen in the streets today, but there are few coffee shops that can persist for a long time. According to the code clerk's observation and attention for more than a year, this paper briefly summarizes the reasons: 1. The location is too remote 2. Lack of professionalism, poor quality control 3. Product positioning is not clear 4. Blindly reduce the price and give a discount of 5. 5%. Too generous to acquaintances 6. Lack of service awareness the reason why many coffee shops do not operate for a long time is not because the coffee shop market is saturated, but because most managers do not understand the coffee industry and the needs of coffee consumers before opening the shop. Another part is the lack of coffee professionalism of the manager himself, on the one hand, he can not personally check the products in the store, on the other hand, he can not better manage the storefront and personnel, which leads to the increase of costs in all aspects. What does "the location is too remote" mean? It is the kind of small streets and alleys that are far away from the main intersection and can go wrong by following the navigation. The rent of these places is often very cheap, and many friends rent them because they are very impulsive and look cheap before opening a shop, without considering the convenience of transportation and walking. Even when the takeout boy came, he couldn't help saying, "your shop is so hard to find."

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The establishment of remote stores has determined the number of customers. Although the decoration again has the characteristic, the product is delicious, some guests will come to spend, but it is also very difficult for the guests to repurchase. For mass consumers, it is even less likely to go around an alley to buy. "lack of professionalism, poor quality control" to open a coffee shop, at least there is a basic degree of professionalism in coffee, not by virtue of hobbies / training courses can be done. The professionalism of coffee is not only limited to technology, but also procurement, quality control, sales, after-sale and so on.

In particular, the quality control of the product does not mean that it will be made by hand or pull flowers. The quality control of raw materials is particularly critical, especially coffee beans. As a crop, coffee beans also depend on roasting to show different flavors, and their quality can really be said to be uneven. If there is no professional understanding of the coffee bean itself, coffee roasting and extraction, if the product is not found and adjusted in time when something goes wrong, product quality control and brand reputation will also be in jeopardy. "Product positioning is not clear." many coffee shops open in the community love the main hand-brewed coffee, and the choice is well-known in the coffee circle, or the main specialty coffee, which looks very attractive. Although the price is not high for the cost of coffee beans, but for the general public consumers do not think so.

For residents and consumers in the community, the cost performance of coffee is very important. This performance-to-price ratio is not based on the price of coffee beans, but on whether the product can convince consumers themselves. In many cases, people can turn back, often a cup of American style, a cup of latte, may not be amazing, but stable enough, the performance price is also high. "blindly reduce prices and discounts" many people who do not understand brand marketing will hope to reduce prices to attract more passengers, thinking that cheap will certainly attract customers. It is really attractive to sell coffee at the cost of materials, but it is easy to make the product cheap. When the product returns to the original price, the customer will not continue to repurchase. This kind of business at a loss is not recommended. Marketing is to make strange guests become loyal guests, if such a long-term price reduction discount, even if it does not lose money, it will not do any good to themselves or the brand. The phrase "too generous to acquaintances" can be understood in another way: pricing by people. It is according to the mood of the person in charge / the intimate degree of the relationship between the consumer and the person in charge, it is discounted at will, or even free of charge. Whether you are friends, classmates or relatives, free doesn't make you look generous.

There can be a discount, but must be treated equally, otherwise you will find in the monthly calculation: Ah! Why did I lose so much?! Yes, these numbers don't look like much, but they can't stand the long-term plan. "lack of Service Awareness" runs a coffee shop in the community, which is about human feelings and careful service. The customer's turn back may be the product, but it depends more on the coffee shop manager. From the realistic observation, it is found that many managers will only have after-sales service / product feedback to customers with special features, and few managers will ask about American-style and latte customers, but they are also potential customers!

It's really important to treat people equally! No matter how the guests are, every one of them can give professional and sincere service, so there will be no loss! -I am the middle division line.-after reading these, I believe you have a general understanding of a community coffee shop. So how much does it cost to open a community coffee shop? Let's make a shallow calculation (after all, the situation in each area is different, and finally we have to look at the actual situation.) the code clerk is in the old city of Guangzhou. The rent for the catering store in the community (30-40 square meters) is about 6000-10000 yuan per month (depending on the location and the distance from the prosperous area). Personnel cost: it is not recommended to hire someone as soon as you open a shop. If you can do it yourself, do it yourself first. Your own cost should also be included, not expensive, even if the average price of a barista is about 4000 per month. The cost of hard installation, if it is simple, can be painted and willing to go to the material market, generally 20-30, 000, if you find a master, about 40-50, 000. For the connection of water and electricity, it is still recommended that we find a professional, because it can not be done well, it will be very troublesome in the later stage of maintenance. If it is soft, you only need to be equipped with basic sofas, seats, cabinets, refrigerators, etc., if it is not particularly expensive, about 30-40,000 can have a more comfortable configuration. Others can wait for operation, and then consider adding according to the needs.

For coffee equipment and utensils, it is recommended that you only choose the right ones, not expensive ones. Community coffee shops stress stability, bean grinders and coffee machines do not need to be equipped with high-end brands, but must have the performance to support stable production. You must do your homework before opening the shop. You don't have to worry about tens of thousands of coffee machines and bean grinders. At present, coffee equipment has a lot of performance-to-price ratio, usually 7000-12000 yuan can buy a very good commercial coffee machine, basically a single head is enough. The price of Italian coffee grinder is about 3500-4000, and that of hand-made coffee grinder is about 3000-6000. Water and electricity cost: the larger the coffee equipment, the stronger the electricity consumption. In general, the cost of water and electricity in a community store is about 2000.

Coffee material cost: the price of Italian coffee beans is cheap and expensive, according to one pound, the price range of ordinary taste Italian beans is 50-60; the overall taste can be more prominent, the price range is 70-80; the flavor is more unique / the use of manor coffee bean blending / SOE coffee bean price range is 90-150. The cost of milk: the price of ordinary fresh milk is 11-13 pounds L; the price of better fresh milk is 16-19 pounds L. According to the consumption of milk and consumption for a cup of milk coffee, it probably takes about 200ml, so 1L milk can be used as 4-5 cups of drink at a cost of about 2.5-4.5. Cost of other materials: cups, plates, packing materials, bags, etc. "it's easy to open a shop, but difficult to keep it." Don't be impetuous, calm down, think about it, and then decide.

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