Coffee shop management must see! Eight main reasons for the failure of a coffee shop

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In recent years, the coffee atmosphere in China has become more and more hot. Many people who like coffee want to open a coffee shop, but there are not many people who can really run a coffee shop well.

Whenever failure, people will always attribute the reason to "bad luck","bad timing" and "wrong place". But more because they do not have any concept of running a store, just because there is a small savings/small money so impulse to open a store.

This article has sorted out the common reasons for the failure of coffee shop management in recent years. We must seriously think about it and lightning protection in time!

"Before opening, there was no clear positioning for the coffee shop."

Are you going to open an online store? What about community stores? Or is it a boutique store? Only by determining the target customer and then determining the product positioning can we determine the location of the store.

Boutique shops pursue the quality of coffee beans, the quality of coffee products and the value of baristas themselves; community stores pursue the stability of products, high cost performance, as well as the human touch and careful service of baristas; online stores pursue the decoration and uniqueness of the store style pursued by online coffee, as well as the conspicuity of the store and the convenience of transportation.

If you don't have a clear goal for why you open a coffee shop and what you want to open a coffee shop, you can't set a good menu or determine the location of a good shop.

"Hurry to open a shop, choose a random location"

This situation is a major taboo against business failure! There are many small partners because of the site selection delay for a very long time, perhaps because some shops for various reasons did not negotiate, or perhaps because they did not understand the positioning of their coffee shop at first and did not have a target to find a shop.

Finally, due to the consumption of patience, so randomly selected a place facing the street, but did not investigate the surrounding tourists to understand the situation, on the impulse to rent.

In fact, to open any store, you need to do a good job of market and industry research in advance. When there is no suitable shop, you can not rush to open a shop! Don't be impulsive! There's no hurry!

"Found a very unreliable partner."

Partnership in business, really not like-minded can do well. After all, in the inequality of money and pay, it is most easy to have contradictions.

Therefore, when looking for partners, it is not enough to determine whether the values are the same, but also both parties must recognize reality and reach a psychological consensus. After all, coffee shops must be able to withstand poverty and loneliness, as long as one party can not accept this reality, there will soon be differences.

If the values are the same, and there is a psychological consensus, it is also necessary to determine each person's "rights, responsibilities, and interests." Even the best friends, even husband and wife, should also conclude a clear division of labor contract, clear who presided over the overall situation, subdivided things who will cross, clearly explain each other's shares and dividends.

"Too much equipment investment"

Don't feel embarrassed to open a coffee shop without EK, hot mom, not only expensive coffee machine can make good coffee. The taste of the product depends on the quality of the coffee beans and the skill of the barista, so only the right coffee equipment is selected, not the expensive one.

The price of a hot mom/ek can decorate a good-looking coffee shop. If the price of a cup of coffee is 25-30, sell it.

How many cups of coffee does it take to make money on the equipment...

"Insufficient working capital"

Yes, a lot of coffee shops can't continue to operate because they don't have enough operating capital. At the beginning of their business, many people poured their few funds into the beginning of their business, such as rent, interior and exterior decoration costs, equipment and tableware purchase costs, advertising costs, material purchase costs, and did not consider operating funds.

It is easy to open a shop but difficult to operate. After the coffee shop opens, the essential expenditure every month is rent and labor (even if it is operated by one person, you should also include your own time cost). At this time, if there is no corresponding turnover, it will be easy to appear the road of no return, so learn how to adjust the ratio of expenditure and income before opening the store, learn to adjust the positioning of the coffee shop in time if necessary, and even stop loss in time.

"Pursue product uniqueness blindly, ignoring the needs of the public"

Today, many coffee shops are very persistent about the uniqueness of their products. Either blindly pursue fine coffee, only choose what the coffee circle thinks is good; or blindly pursue special drinks, do not provide regular products, only provide only store-specific, although distinctive, but very niche products.

Fine coffee is defined as maintaining the highest quality at every step of the process, from the selection of green coffee beans to their presentation to consumers. In addition to the quality of the coffee beans themselves to meet the standards, roasting people, brewing people to have enough understanding of the coffee beans themselves, in order to extract coffee beans through the appropriate way to a reasonable taste, showing the characteristics of coffee producing areas.

Although the featured products are very attractive and can attract many consumers to punch cards in the short term, these customers will not have a repurchase rate. Regarding this matter, there were once small partners who insisted that some featured products were easy to sell in the store, but they did not consider that because there were no other choices in the store, customers chose products that felt more reliable and normal among a bunch of featured products, so there was a scene of concentrated selection of a certain product.

Again, to make a coffee shop have a long-term business, the quality, stability and high price of the product are the primary tasks! Consumers will have a strange mentality for featured products, but it does not mean that they will buy again for a long time. Therefore, in the pursuit of refinement and uniqueness, we must also consider the real needs of mass consumers.

"There is no fixed business hours."

"If you open your own shop, there's no need to be strict with yourself on time every day!" "Open your own shop, rest if you want"... When you have these ideas, it is not recommended that you open a shop.

Even a fixed business hours are not, want to rest, customers finally come, the result touched the door nail, then how can the coffee shop have reputation? How does the manager convince customers to become long-term customers?

"Too much personality, no service."

Don't feel that service is "humble" and can make guests "insatiable" behavior. After all, the hardest thing in the world is to make the other party willing to pay for your service. The cost that anyone has to pay is not worth it.

No matter how you personality, service guests is the most basic principle is warm and generous, can really make guests convinced. I believe that no matter what line, service determines whether a store, a company or a brand can last forever.

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