Who is drinking 35 yuan a cup of county coffee? Netizen: the expert a few days ago!

Last night, the topic "who is drinking 35 yuan a cup of county coffee" once went viral on Weibo.

Some netizens said they didn't know where the key point should be, and complained about each keyword "35 yuan", "county seat" and "coffee" in the topic.

Many netizens said one after another, "it's not me anyway", "this is my meal money for a day", "except for my lower salary, everything else in the county is very expensive."

Another netizen replied tactfully, "needless to say, of course, it was the expert a few days ago who drank two drinks a day."

Click to view to enter the topic, at the top of the list is an article published by DT Finance entitled "35 yuan a cup of county coffee, I can hardly afford it."

The article mentioned Meituan's 2022 report on the Development of China's current Coffee Coffee categories. Compared with the previous year, take-out coffee orders in fourth-and fifth-tier cities increased by 257% and 253% respectively in 2021, much higher than in first-and second-tier cities.

Many big brands of coffee chains, which were once familiar in metropolises, choose to "sink" and pour into the fourth-and fifth-tier cities to capture the county market. Among them, the most well-known are the parity representative Lucky and the middle and high-end representative Starbucks, as well as the lucky coffee that comes from behind. According to DT financial statistics, the number of stores in both Lucky and Starbucks in fourth-and fifth-tier cities increased significantly from 2019 to 2022.

In addition to the chain brands that can be named, the main group of coffee in the county is independent cafes run by locals. Such stores are similar to boutique cafes in big cities. Most of them are beautifully decorated. Coffee emphasizes "hand-making", "freshly sharpening" and "appearance", and the price is not cheap.

Friends who return to their hometown for the Spring Festival should also find that the busiest intersection in their hometown and town seems to be equipped with a lucky or Starbucks, or else there is a community coffee shop nearby. Coffee lovers sigh that they no longer have to worry about running out of coffee in their hometown.

The price of coffee began to split between the two poles, with discounts at low prices, even selling for a few yuan a cup, as well as dozens or hundreds of them. But no matter which price it is, it has its audience in low-line cities and counties, only corresponding to the different needs of consumers. As one netizen concluded, "there are rich people everywhere, and those without money are everywhere."

People who consume high-priced coffee in fourth-or fifth-tier cities do not need this cup of refreshing water, but to "find a place to chat". What they want is the social space and comfortable environment of the coffee shop.

Prompting people in the county to take the initiative to enter the cafe, as well as the rising punch-in culture in the county, coupled with the online celebrity rendering on social platforms, the cafe with its own fashion atmosphere has certainly become the preferred place for young people. In addition, some coffee entrepreneurs with ideas are the first to bring trendy games in first-and second-tier cities to the county, thus reaping a wave of love among local youth.

Therefore, the sinking market of coffee is worth paying attention to. After all, the consumption potential of the sinking market has not been really tapped. But as far as county coffee is concerned, it may take more patience and time to cultivate it.

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