Who is drinking 35 yuan a cup of county coffee? Netizen: the expert a few days ago!
Last night, the topic "who is drinking 35 yuan a cup of county coffee" once went viral on Weibo.
Some netizens said they didn't know where the key point should be, and complained about each keyword "35 yuan", "county seat" and "coffee" in the topic.
Many netizens said one after another, "it's not me anyway", "this is my meal money for a day", "except for my lower salary, everything else in the county is very expensive."
Another netizen replied tactfully, "needless to say, of course, it was the expert a few days ago who drank two drinks a day."
Click to view to enter the topic, at the top of the list is an article published by DT Finance entitled "35 yuan a cup of county coffee, I can hardly afford it."
The article mentioned Meituan's 2022 report on the Development of China's current Coffee Coffee categories. Compared with the previous year, take-out coffee orders in fourth-and fifth-tier cities increased by 257% and 253% respectively in 2021, much higher than in first-and second-tier cities.
Many big brands of coffee chains, which were once familiar in metropolises, choose to "sink" and pour into the fourth-and fifth-tier cities to capture the county market. Among them, the most well-known are the parity representative Lucky and the middle and high-end representative Starbucks, as well as the lucky coffee that comes from behind. According to DT financial statistics, the number of stores in both Lucky and Starbucks in fourth-and fifth-tier cities increased significantly from 2019 to 2022.
In addition to the chain brands that can be named, the main group of coffee in the county is independent cafes run by locals. Such stores are similar to boutique cafes in big cities. Most of them are beautifully decorated. Coffee emphasizes "hand-making", "freshly sharpening" and "appearance", and the price is not cheap.
Friends who return to their hometown for the Spring Festival should also find that the busiest intersection in their hometown and town seems to be equipped with a lucky or Starbucks, or else there is a community coffee shop nearby. Coffee lovers sigh that they no longer have to worry about running out of coffee in their hometown.
The price of coffee began to split between the two poles, with discounts at low prices, even selling for a few yuan a cup, as well as dozens or hundreds of them. But no matter which price it is, it has its audience in low-line cities and counties, only corresponding to the different needs of consumers. As one netizen concluded, "there are rich people everywhere, and those without money are everywhere."
People who consume high-priced coffee in fourth-or fifth-tier cities do not need this cup of refreshing water, but to "find a place to chat". What they want is the social space and comfortable environment of the coffee shop.
Prompting people in the county to take the initiative to enter the cafe, as well as the rising punch-in culture in the county, coupled with the online celebrity rendering on social platforms, the cafe with its own fashion atmosphere has certainly become the preferred place for young people. In addition, some coffee entrepreneurs with ideas are the first to bring trendy games in first-and second-tier cities to the county, thus reaping a wave of love among local youth.
Therefore, the sinking market of coffee is worth paying attention to. After all, the consumption potential of the sinking market has not been really tapped. But as far as county coffee is concerned, it may take more patience and time to cultivate it.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex
- Prev
Does the water level of hand-brewed coffee have an effect on the flavor and taste of coffee? How high should the liquid level of coffee be?
Recently, a friend who came to the store discussed the details of hand flushing with Qianjie. This friend rushed out according to Qianjie's cooking method and drank in the store a little different. So Qianjie let him demonstrate his brewing process. It turns out that the difference lies in the level of the water level. What effect does the water level have on coffee? In hand
- Next
How to use a fully automatic household foam mixer? Can you pull flowers by playing milk foam with electricity?
Friends who have learned to pull flowers in coffee should know one truth: if you hit the foam well, you don't have to worry about it. The premise of pulling flowers is to make the perfect foam, and the premise of making a good foam is to have a pressurized Italian coffee machine. If you occasionally have a cup at home, even if you have a coffee machine and do not practice for a long time,
Related
- The drink formula is reversed! Buy coffee and get half a cup of apples?!
- Early risers spend more money?! Lucky jointly issued a Bug!
- The difference between cappuccino and latte How to make ice cappuccino The ratio of cappuccino coffee to milk
- What are the coffee tasting methods? How to appreciate a good cup of coffee? How to taste hand-brewed coffee?
- How to describe the richness of coffee? What exactly does coffee Body "mellow" mean? The most appropriate definition of coffee's richness
- What is the impact on the thickness of coffee flour? What does the Italian coffee substitute mean? Can the coffee powder be used if it is ground too thin?
- Coffee prices soared to hit a record high! Customer: I can't afford to drink anymore
- The heavier the "class flavor", the higher the density of coffee shops under the office building?!
- He was caught pretending to be a "shop assistant" and stealing equipment. The clue turned out to be...
- What well-known estates are there in the Vulcan region of Panama? What are the characteristics of Hartman Manor?