Coffee shop guide: how to create popular style products, creative coffee drinks and recipes

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Once the creative coffee: novel! Nice! Tempting!

Now the creative coffee: Zun … Yue... Heavy... Yue... Understand... Yue

The definition of creative coffee originally refers to fancy coffee, which is to add milk, chocolate sauce and so on. But with consumers' pursuit of new things and novel tastes, creative coffee now has more "new situations"-including taste, taste and appearance design. the ingredients of creative coffee are no longer limited to flavor sugars and a variety of dairy products.

For example, the "fruit + coffee combination" which is the first to draw people's attention to creative coffee, through the addition of all kinds of fruits and fruit juices, makes the coffee produce an obvious level, which not only looks good, but also makes more and more consumers begin to pay attention to and accept the coffee.

Since 2020, many domestic coffee brands have started from the creative coffee product line to let people know more about the brand. The interest, creativity and dissemination of the product constitute to strengthen the public's memory of the brand.

To this end, creative coffee has also been recognized by the market, and many coffee shops have also produced their own brand of creative coffee. However, as many dairy products, fruits, scented tea ideas have been gradually played through, want to get consumers' further attention, a strong sense of contrast has become the focus of eye attraction, so creative coffee began to move towards the road of magic.

Nowadays, more and more creative coffees no longer pursue the matching of taste, but play with the rhythm of "genetic mutation". Regardless of whether a product can really be accepted by consumers, brands are sure to get traffic as long as they attract people to discuss it.

Many are really unexpected, gradually appear in the public view, at the beginning can still drink and eat, not only can drink coffee, but also can fill the stomach. For example:

Salted duck coffee

Coffee ice powder

Tofu pudding latte

After the development, the painting style becomes more and more weird, people no longer care whether it is delicious / can eat, outrageous is the most important! For example:

Huoxiang Zhengqi iced American coffee

Oyster iced American coffee

Stinky tofu American style

The latest version also has preserved egg lattes.

I know that when you see this, you will say to the code clerk, "Today's constipation has been cured, and by the way, I have cleared my intestines and stomach." here, I would like to answer: you are welcome.

Today, the reputation of creative coffee and consumers' attitude towards creative coffee have some reservations under various peak works. There are two main reasons, either too expensive but the product creativity does not change, or change soup to change dressing directly to the outrageous state.

For many consumers, creative coffee has become one of the driving forces to try new things and buy coffee. What's more, these products resonate with them. As far as the brand is concerned, there is a novel and creative coffee, which can really become the flow of the brand, and can also become the popular style of the brand.

Compared with traditional coffee, creative coffee emphasizes creative play, so it also has the characteristics of high appearance, strong interaction and more acceptable taste. Creative coffee shows consumers its creative play in terms of vision, touch and taste, which may be the key reason for consumers' great blessing. However, products without repurchase rate are destined to be replaced and will not be remembered. Some just to enhance the uniqueness of the product, do not hesitate to give up the taste of the collocation, with a variety of unreasonable collocation to create outrageous products can not make people have a good, deep impression on a product. People don't remember a coffee shop because of temporary traffic. Such a fast iteration, can not make a store can be remembered for a long time, only the exact production of a product, can accumulate a good reputation. Photo Source: Internet