Luckin Coffee officially landed in Singapore! Netizens complain that the price of raw coconut latte is too expensive!

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"it's too expensive! It can't be compared with the domestic price. "

"No coupons! No coupons! No coupons! " "if the price is not cheap, you can't eat in a restaurant. Singaporeans like to find a place to sit down and talk slowly." Coffee worth more than S $1 in Singapore is everywhere, most of which are delicious. This price can only be taken away, there is no advantage. "yesterday, Luckin Coffee Singapore opened two stores and entered the trial operation stage." As both stores set up large shopping malls, on the opening day, the stores were crowded and local consumers went to sign in and place orders to try something fresh.

Many Singaporean friends said that the topic of mass chat yesterday was "have you been lucky?", the sign-in sticker was swiping the screen all over the network, and there was still a long line before closing at night! Not to mention whether it tastes good or not, the heat alone is terrible! There has been such a heated discussion about Ruixing's opening in Singapore, one is that everyone wants to record the proud moment of domestic brands going to sea, and the other is that many Singaporean partners have been waiting for Ruixing's raw coconut latte for a long time! Another is that Lucky is cheap and has a big bowl in China, and one after another looks forward to the same discount when Lucky comes to Singapore.

However, when everyone signs in, more than 80% of them complain that it is too expensive! Although Ruixing has prepared the first S $0.99 (about RMB5.1) discount in Singapore, you need to download Ruixing APP in Singapore. However, many netizens use mobile phones in China, so they do not support APP downloads.

If you can't download it, you can only use the web page to place an order, the first cup is S $4 (about RMB20.6), and the second cup is only S $6.40 (about RMB33), which has caught up with the price set by Starbucks in Singapore and does not have any coupons.

Secondly, some netizens reflected that more local consumers are used to paying in cash, while Lucky can only use online payment. Although there is very careful guidance at the scene, consumers may find it troublesome and will not reorder, and tourists from some other countries will not be able to place an order.

In the course of chatting with several netizens in Singapore, the code clerk also mentioned the products of traditional local coffee shops and the local chain coffee brand "Flash Coffee Lightning Coffee".

Combined with the chat of several netizens, at first everyone guessed that Ruixing's price was similar to that of Flash (Flash's American price is S $3.50 and latte's price is S $5). As a result, Lucky's ordinary American price is S $4.80 and latte S $5.6. Other popular products are priced almost on a par with Starbucks (about S $7-8 for regular products).

The local people (regardless of men and women, old and young) will mainly choose traditional coffee shops, one is that the taste of these traditional coffee is all too familiar, very daily, but also very refreshing, but also a traditional culture.

Due to the different raw materials and cooking methods, drinking pure black coffee directly will be very bitter and strong, so these traditional coffees have a lot of patterns, and the price is very cheap, 1-2 Singapore dollars can drink very good coffee. And some young people will choose Flash when they need espresso products, which is very cost-effective. The purpose of going to Starbucks is more to borrow coffee shop to chat / talk about work / study. Therefore, it is believed that Ruixing's pricing does not provide leisure space, but it does not have many advantages in the long run.

Lucky in different regions, there must be some differences in pricing. In fact, the original price of Lucky in China is the same, and the price shown on APP already has a preliminary discount, coupled with the use of coupons, so the price appears cheap. After all, just joined the overseas market, a lot of things have not yet stabilized. When Lucky gets on track in Singapore, there may be more price discounts. Photo Source: Internet

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