The Honey Snow Ice City opened at the top of Mount Tai, causing heated discussion about "only one piece more expensive".
Recently, Snow Ice City's "whole Live" @ Snow King Diary posted a video that went viral on Douyin, with 349000 likes and 123000 comments.
In the video, it shows the Snow King "showing off" after climbing Mount Tai, and then released a decoration photo of the Taishan store.
Honey snow ice city is going to open a store on Mount Tai! According to feedback from netizens who recently went to Mount Tai, the store in Honeysnow Ice City is located in Southern Heavenly Gate and is still being renovated.
Southern Heavenly Gate this position, ordinary people also need 4-5 hours to board, some netizens began to feel distressed about the employees' commuting problems, and some netizens even mocked that "this is exile to Mount Tai".
Generally speaking, the goods sold in the scenic spots will rise a lot more than usual. for example, in the urban area, a bottle of mineral water can be sold for 5 yuan or more on the mountain. The Honey Snow Ice City opened on Mount Tai, and the price has gone up without exception. But the price increase of Honey Snow Ice City did not attract any abuse, but ushered in a cheer. Because the Snow King said, "it's only one yuan more!"
It is only 1 yuan more expensive on Mount Tai, that is to say, only 5 yuan for a glass of lemonade, which simply drives out the shops selling water on Mount Tai. Some netizens found that as early as before Honey Snow Ice City climbed Mount Tai, my aunt in Shanghai opened a low-key business on Mount Tai, but as soon as she went in to see the price, she came out silently after 10 yuan more.
With such a comparison, it is not surprising that netizens say that "only one piece is expensive" is a beautiful language that shocked scenic spots all over the world. This wave of "price increases" in Honey Snow and Ice City can be described as reaping both fame and wealth.
Honey snow ice city has always adhered to the low-price strategy, with its strong supply chain to achieve small profits and quick turnover. To open a shop on Mount Tai, in addition to the cost of rent, there is also an additional cost of transportation. To open a shop in such scenic spots, the extra costs will generally be passed on to consumers, that is, price increases. Therefore, the false high commodity prices in the scenic spot is also a common perception that consumers will not haggle over the price in order to have fun. The "symbolic price increase" of Honey Snow Ice City not only well publicizes a wave of Honey Snow Ice City, but also affects the pricing power of scenic spots without breaking the "rules".
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