Prada opened a coffee shop! Prada classic mint green tone is incisively and vividly!

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Recently, the world's most famous department store, selling luxury goods, Harrods (Harold Department Store) on Knight's Bridge in London, together with Prada (Prada), opened a new coffee space "Prada Caff è".

The coffee shop takes peppermint green, the representative brand of Prada, as its theme, running from the doorway to the ceiling, stair handrails and velvet sofas. The floor is based on the black-and-white checkered floor of the Prada flagship store with a long history, and the relief on the wall integrates the pattern design used by Prada in flagship stores around the world, so that the overall micro-retro-style space design brings some liveliness and elegance, such as spring atmosphere.

In the matching of colors, green and red are complementary colors. The red brick exterior walls of Harold Department Store, the main mint green of the coffee shop, support each other, so that everyone passing by can be attracted by such a gentle and strong color match.

The cutlery used in coffee is light blue porcelain with double black lines in sharp contrast to the main body of the whole space. These tableware are inspired by ancient celadon, while pottery plates, trays and brand classic triangular patterns are printed.

Unlike coffee shops opened by other fashion and luxury brands that only serve dessert coffee, Prada Caff è offers coffee, snacks, light meals and alcohol products all the time to meet consumers' needs for meals at all times. Can also be in the process of tasting food, through the environment to let consumers have a deeper impression of the Prada brand and a deeper understanding.

In recent years, as more fashion and luxury brands enter the field of life, they hope to narrow the gap between brands and consumers by providing consumers with more different types of consumption scenarios. Increasing contact with customers through the diversification of products and services is a sign that luxury brands take the initiative to embrace mass consumers.

Why do luxury brands open coffee shops? On the one hand, cafes have played a good role in connecting people and things since ancient times. On the one hand, because coffee shops have lower barriers to consumption, they can attract more new and young customers. So that more young consumers will not have a sense of distance because of the positioning of the brand all the time.

The emergence of coffee shops to provide social space, and coffee also has its own fashion elements, fashion brands combined with it, can achieve a "icing on the cake" effect.

As far as fashion brands are concerned, making coffee can also make good use of their own channel advantages, so that they can be widely concerned by the market without a lot of publicity when expanding the coffee market.

Picture source: network