Why do so many people dislike drinking instant coffee? What's the difference between freeze-dried coffee and freshly ground coffee?

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Recently, some netizens lamented a funny and crying phenomenon: "in the coffee circle, those who drink manor bidding do not like to drink Yunnan small grains; those who drink shallow-roasted coffee beans do not like to drink deep-roasted coffee beans; those who drink hand-made do not like American-style coffee beans."

Those who drink milk coffee do not like to drink milk coffee; those who drink milk coffee do not like to drink hanging ears; those who drink hang ears do not like freeze-dried; those who drink freeze-dried do not like to drink three-in-one instant. While those who drink instant drinks feel that they are pretending to drink everything else. "

'people drink coffee most of the time just to refresh and quench their thirst, 'the netizen said. Coffee is occasionally used to socialize and share with photos, but the ultimate goal is to drink it into your stomach. Why drink coffee, there is no reason to form a "coffee disdain chain", and instant coffee is in the low end of the disdain chain.

Looking back, the coffee glass jars affixed to Nestle / McDonnell's coffee can be seen in the lockers of many families in China, and the classic red and white Nest coffee cups will be placed on the table.

In those days, what people valued was not the refreshing function of instant coffee, but the rarity of coffee as a symbol of popularity in high-end life. The emergence of instant coffee has aroused the first wave of modern coffee. Why do other people think low when drinking instant coffee now?

Do you have to drink coffee with exquisite flavor to make good coffee? Do coffee beans that have to reach more than SCA80 score make good coffee? No, because not everyone has such an extreme pursuit of coffee.

It is undeniable that today's boutique coffee culture gives consumers a chance to better understand coffee, understand the story of the entire supply chain, and understand the presentation of a good quality coffee. the process requires very professional supervision, monitoring and production. These processes also provide consumers with a very good sense of experience and participation.

But not everyone has such a deep understanding of coffee and needs professional and ceremonial service all the time. There are many friends who need coffee for the purpose of refreshing, and many consumers will feel that the prices of various types of freshly ground coffee are too high, so they are not products that can be consumed on a daily basis.

Although the coffee market is sinking now, there are still many places where it is not convenient to buy a cup of freshly ground coffee, so instant coffee is still the most consumed coffee product by mass consumers. it is still the first cup of coffee in many friends' lives.

In fact, there is no instant coffee to let everyone know coffee, no chain coffee to let people know freshly ground coffee, and no cheap chain coffee to infiltrate freshly ground coffee. Now how many people will be willing to try fine coffee and hand-brewed coffee?

When they are willing to try boutique coffee and hand-brewed coffee, just because these consumers want to know more about coffee, it does not mean that other consumers also need to appreciate and taste coffee.

Choose what kind of coffee, are personal preferences and needs, there is no need to drink what to look down on what to drink. If you want to know more about the story and uniqueness of coffee, you will naturally choose different types of products.

People care too much about other people's opinions, no matter whether they like it or not. Coffee itself is highly inclusive. You can sit in a well-decorated coffee shop and accept professional interpretation, or you can tear open the package and pour it. Add warm water to stir a mouthful of boredom.

What has changed is the way it is made, and what remains the same is a cup of coffee.