Low-caffeine coffee products achieve new trends?!
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Where there is demand, there will be supply!
Do you still remember the search term # Coffee Note No Coffee appeared on Weibo earlier this month?! This may not be a parody, but there is a real demand in the market, and with the market demand, "decaf" follows!
Recently, there are more and more discussion notes about "decaf coffee" on social platforms, and major coffee chains have quietly launched "new decaf products" in their stores, attracting the attention of many netizens.
Early last month, Tims Tianhao Coffee added a series of "decaf" products to the product category of its store Mini Program, and Starbucks long ago added an option to replace decaf in its Mini Program ordering option. Not long ago, it launched a new generation of "raw coffee" products, which are officially described as light caffeine drinks.
Blue bottle coffee has also launched a new product of low-caffeine coffee beans called Twilight, PeetsCoffee and so on. The low-cause products of many chain coffee brands attract many netizens to clock in and evaluate! So is decaf a new trend in the coffee market?
Knowledge extension 🔍 our common coffee beans are Arabica and Robusta. Arabica coffee beans contain 1.1%-1.7% caffeine, while robusta beans contain 2%-4.5% d caffeine. And can be defined as decaf means that the caffeine content of brewed coffee should not exceed 0.3%, which is about equal to no more than 5 mg of caffeine in a cup of decaf.
The layout of low-caffeine coffee series is constantly expanding, which makes many netizens call it wonderful! Finally, I don't have to worry about drinking coffee in the afternoon. I can't sleep at night!
"the gospel of caffeine intolerance"
"can there be more low-cause products?"
It's like the light of pregnancy.
Of course, many netizens expressed doubts: isn't it just a sip of caffeine to drink coffee? But in fact, according to online data, the proportion of people with caffeine intolerance in the world is as high as 61.25% , and now the expansion of decaf coffee products is also to meet more diversified and personalized consumer needs and provide a new growth point for the coffee market.
Although at present, low-caffeine products are still in a period of popularity in the market, with the continuous growth of the coffee market, I believe there will be more market space to lay out decaf coffee in the future to make more people like coffee. However, there are consumers who are very sensitive to caffeine to realize the freedom of coffee.
It is worth mentioning that the decaf product here is not as simple as halving the coffee liquid. The coffee beans used in decaf products are soaked in solvent, dissolved caffeine, and then volatilized. It is reported that its processing cost is 5% Mel 10% higher than ordinary coffee beans, which may be one of the reasons why low-cause coffee products have not been popularized rapidly.
However, with the popularity of the health trend, this kind of products have been welcomed by more and more consumers, and the market has begun to expand more forms and flavors of low-caffeine coffee products, whether low-caffeine coffee can become a new growth point in the future, let's wait and see.
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