Online celebrity brands are mired in the storm of using materials! Latest response
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Jasmine yogurt, which had previously been controversial because of its high price and suspected plant fat powder, said on August 4 that from August 1, the milk would be upgraded to a new version of the milk base. this milk base has no plant fat powder, no hydrogenation process, and no artificial trans fatty acids.
After announcing the upgrade of the milk base, some netizens worried that the store might still use ice cream paste as the milk base. In response, Mo yoghurt said that the old materials had been recalled on July 31. On August 6, according to the Southern Metropolis Daily, through contact with a number of stores, the milk base raw materials have been replaced and the old raw materials have been recalled by the headquarters. As for what is wrong with the old raw materials, many stores are not clear and need to ask the headquarters. In response, they contacted the customer service staff at the headquarters and got the answer: the official reply previously announced shall prevail.
In addition to the response to the post, the brand also set up several traceable live broadcasts, moving the studio to the prairie of Wulanchabu, and from time to time there were several cows with "identity numbers" in front of the camera.
It is understood that the beginning of the controversy over the end of fat plant stems from a hot search that has gained 6 jin for five days in a row. Although the official claim is only for seasoning, the existence of ice cream pulp makes people who regard yogurt as a healthy drink feel deceived. The "low-calorie fruit yogurt" bought for 30 + is actually a milkshake with five bowls of rice.
According to the raw materials of jasmine milk exposed by a number of netizens, the product uses a raw material called "Uenoman brand ice cream", which includes "glucose syrup, refined vegetable oil, whey powder" and so on. Netizens pointed out that refined vegetable oil is actually known as plant fat powder.
In its response on Aug. 4, Moyoyoghurt said that all the ingredients had been iterated over and over again, and that the various versions of raw material photos circulated on the Internet were records left by companies along the way. The reason why consumers are particularly concerned about whether moldy yogurt uses plant fat powder, on the one hand, because its price is higher than that of the same type of ready-made yogurt; on the other hand, the brand has always claimed that the milk base is produced in accordance with the national standard of trans fatty acids.
Although Moyoghurt has never admitted that there is fat powder in the raw materials of the product, the launch of the "non-fat powder" milk base has made many netizens think that it is disguised to admit that the product contains fat powder in disguise.
Before the controversy over the end of the fat plant, the brand also sparked controversy over the high price of Moyoghurt. On July 7, the brand released a questionnaire on the official account of Wechat, soliciting consumers' preference for pricing the upcoming "Elvis Durian milkshake". The price options are 68 yuan, 88 yuan, 108 yuan and "I won't buy". At a time when tea brands are rolling at low prices, Mo yoghurt is "going up against the current". Under this questionnaire, many consumers said, "the price is too expensive, so I suggest being close to the people." they might as well add their own money and buy a durian directly. Although the brand later said that the questionnaire is not the same as reality, the company is still making considerations and tradeoffs.
In recent days, Moyoghurt frequently appeared on the hot search, accompanied by controversy and doubt, but also earned enough heat, so that many consumers know the brand. But it will take time to see if we want to gain a firm foothold in the consumer market.
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