Scalpers are rampant in the coffee festival, netizens: tickets at the original price are not necessary.

Whenever there is a grand coffee festival (exhibition), the coffee partners I know will make an appointment to go together, punch all the familiar brands in the exhibition, and wish I had several stomachs to hold these drinks. As a result, the circle of friends was brushed again ~

On the social platform, the topic of coffee festival, in addition to crowded phenomenon, hunting special tune, collecting wool strategy, accidentally meet a coffee god..., the hottest discussion is "collect tickets" this matter. Check the notes sent by netizens. Once it comes to collecting tickets for coffee festival, the voice of complaining often occupies the majority.

This morning, some netizens posted on social platforms, spending hundreds of yuan to buy a full-price ticket for a coffee show. However, after entering the venue, I found that the ticket did not include any free drinks and surrounding souvenirs, only a bag was issued, and even coupons were not available, which was very unreasonable.

Coincidentally, under the search topic, there are netizens who call themselves "big injustice", saying that they spent 170 yuan last year to buy two early bird tickets, but they feel that they have not returned to their original. Not only did not "pick up" what wool, gifts were greatly discounted, later also found that others are not free tickets, or in the second-hand platform low-priced electronic tickets,"we buy tickets at the original price is really pure injustice."

In the comment area of these notes, many netizens mentioned that if you want to make progress, in addition to the above-mentioned ticket purchase channels, you can actually start with the low-priced tickets transferred from the cattle on the spot, but you must distinguish between authenticity, otherwise you may buy "fake tickets". For the case of spending real money to buy a ticket at a regular price, many experienced people said that "it is not necessary", and the cost of hundreds of yuan is "not worth it".

Since the opening of the epidemic prevention policy, coffee festivals (coffee markets) have been held in full swing all over the country, whether in big cities or small towns, new and old chain brands or independent stores, bringing their own coffee into the carnival. The rules for collecting tickets for coffee festivals are not the first time this year. In fact, as early as a few years ago, large coffee festivals used advance booking tickets, but this year's coffee festival has become more and more "buy tickets to enter".

From the organizer's point of view, the coffee festival not only allows the store to communicate with consumers face-to-face, but also allows consumers to taste various special flavors. The establishment of "selling tickets" can bind consumers 'spending channels in advance, and can also reduce some people who come only for fun or wool collection from the threshold, so that visitors can increase the opportunity to communicate with coffee stall owners, and then improve the experience of coffee friends.

However, from the consumer's point of view, if the price of the ticket itself is not low, admission does not include free drinks, surrounding, coupon purchase benefits, to receive brand souvenirs but also a number of complex operation thresholds. In this way, the experience was naturally greatly reduced.

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