Wuchang rice + coffee?! Cudy's new product teases Rui Xing

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

The heat of Ruixing and Maotai has not dissipated, Kudi Coffee has come up with a new trick, using coffee with rice "top" northeast Wuchang rice, launching a new rice milk latte series, publicity posters with "late-night wine hurts your liver, porridge in the morning to nourish your stomach." The spearhead pointed directly at Luckin Coffee, not only making fun of Ruixing's new products, but also directly standing on the opposite side of the popular wine curry style in recent days, rubbing the heat in the opposite direction with the attitude of "health preservation." netizens commented: "Ku, you are really good at it!" , "on business war, or do you play 6!"

The operation of Kudi's new rice milk latte series can be said to accurately capture consumers' mentality of "watching the hustle and bustle is not too big". After all, there is such a hot product like Maotai latte as an introduction, before waiting for other coffee brands to respond. Netizens started playing by themselves, and strange combinations of coffee flavors emerged one after another. Cilantro coffee and garlic coffee are already quite normal. after all, the magician, who specializes in strange-tasting drinks, has launched "garlic and coffee" for packaging funny. and the more shocking stinky tofu latte, octopus coffee, preserved egg latte, oyster iced American coffee and so on have aroused consumers' curiosity.

Although everyone is very aggressive and thinks that the new taste of curiosity has long been come up with in advance, in fact, Cudy is really superior. Not only have the ability to jump out of the limitations of thinking, but also the ability to lead new trends, while the majority of netizens are still playing wine curry famous Terrier and a variety of strange smell combination Terrier, Cudy has come up with new tricks. This wave of "joint names of health preservation" is really unexpected, reverse thinking + teasing Ruixing and other competitive merchants, the main hit is both reasonable and funny.

"lucky in front of Maotai, then Wuchang Kudi", novel combinations always emerge one after another in the coffee circle, and recently they have been attacking in turn, constantly attracting the attention of consumers, and for this phenomenon, funny and accurate complaints are the most powerful to spread, and it is also the real reason for this "invisible commercial war" to become white-hot. "Lucky's real counterpart is here!" , "high-end business wars often adopt the most simple way", "you have your liquor, I have my staple food", "play on both sides" and other jokes seem to come from spontaneous complaints from netizens, but in fact they are also an important part of brand promotion. In the face of the intensive and dazzling marketing methods of domestic brands, coupled with the low-price ideas of Cudy and Ruixing to "give wool to customers", it is not difficult to understand the declining trend of Starbucks, which is slightly lagging behind in the domestic market.

Netizens sharply pointed out that "the new round of business war with Lucky is aimed at consumer attention," while the linkage between Kudi and Wuchang rice reflects the trend of milk tea and porridge of coffee drinks in recent years. Whether it's "going to a coffee shop for a drink" or "going to a coffee shop for porridge", drinking coffee alone is absolutely impossible.

Coffee brands compete in a variety of ways, and the trend of "porridge" is only one of the elements that provide consumers with freshness, but coincidentally, Cuddy is not the only famous coffee brand that has recently linked with rice products (whether rice milk or or other). Don't forget that Starbucks' new "rice brew" series in September has both rice and wine, and it suddenly feels that the marketing category in the whole coffee circle is full of coincidences and connections.

In hindsight, netizens looked at the hustle and bustle of early autumn in September, and after a period of melee and onlookers, they finally found that their wallet had shrunk again. So the question is, what new tricks will come out of the next popular style?

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!