Hold it! Lucky 0 yuan around triggered DIY carnival!
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Nowadays, joint cooperation of chain brands has become a common marketing strategy. However, Luckin Coffee's frequent movements in the joint-name world are amazing, reminiscent of the old saying: there are joint names every year, especially this year. Luckin Coffee has attracted much attention for his innovative and traditional marketing methods. From the initial cross-border cooperation to today's normal joint name, Ruixing has always maintained a keen market insight and creative thinking.
On January 22nd, Luckin Coffee announced that the year of the Dragon was limited to the perimeter of the second joint cooperation with the artist teacher Han Meilin, and the paper bag and cup set officially landed all over the country.
Recently, on the Little Red Book platform, Luckin Coffee's official account posted an eye-catching post calling for "a generation of radical changes around the world" and inviting many Rayman craftsmen to gather. This behavior stems from Lucky's official discovery of the powerful DIY ability of netizens, as well as the widespread attention and imitation caused by this ability.
With the emergence of this post, many Rayman craftsmen have sprung up to show off their elaborate fixes in the comment area and on social platforms. These works cover a variety of creative items, from practical penholder, photo frame, tissue box, mobile phone case, refrigerator sticker, to more artistic homemade lanterns, fans, book cases, wind chimes pendants and so on.
Think it's gonna stop? No! Powerful Rayman craftsmen said that there are also paper bags made of "DIY oracle mahjong", with historical mahjong full of history to play a few circles with everyone.
There is even the lucky "DIY year of the Dragon hundred Fengling" Ruiman directly pulled into the official account praise, mentioned earlier lucky official account irregularly in the release of the works of Ruiman craftsmen, we are more enthusiastic to participate in the paper bag overhaul, want to get to the same lucky 0 yuan!
In addition, some netizens changed the year of the Dragon limited paper bag launched by Luckin Coffee and artist teacher Han Meilin into Guofeng oil paper umbrella.
On the other hand, today's netizens' attention to Luckin Coffee has not only been limited to the taste of coffee, but also extended to Luckin Coffee's new joint name of how to go whoring around with 0 yuan for a second time to change more artistic collections.
In the future, we look forward to seeing more brands like Luckin Coffee, through interaction and creative cooperation with consumers, continue to launch more meaningful peripheral products to meet consumers' needs and expectations. At the same time, consumers can continue to exert their creativity and enthusiasm online and inject more vitality and creativity into the development of the brand.
Photo Source: Internet
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