Watch and grab the surrounding area early?! There is a long line for the opening of Piye's first store in Xi'an!

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This morning, many passers-by in Xi'an Daohui could see a scene that puzzled them. There was a long queue at the door of a coffee shop before it was open, and the people in the queue looked around to see if the door had been opened.

People who do not understand this phenomenon asked around, and only then did they know that the first store in Xi'an, which used to be the chain coffee brand Piye, opened today, and this is also the first store for Piye to be stationed in the northwest region.

However, the real reason for people to queue up early in the morning on a weekday is not the name of "the first store in the region", but a limited number of surrounding areas. It is understood that in addition to the opening of the new store, there are refrigerator stickers, enamel cups and Kraft paper backpacks limited by the city, but there are not many around, so fans get to the store early for fear that they will not be able to grab what they want.

According to the feedback from the users who lined up at the scene, a lot of fans had gathered at the door before 9 o'clock, and then with the passage of time, more and more people lined up. Office workers in nearby office buildings posted pictures saying that the long line at Piye's door had turned two corners.

Perhaps in order not to make the opening more chaotic, the store does not open the official Mini Program and third-party delivery platform to buy channels, customers can only go to the bar to order. However, according to consumers, because the shop assistant asked to place orders for customers at the scene, so the overall efficiency is not high, generally have to wait 2 hours to enter the store to buy.

In addition, some customers said that if they placed an order for a ready-made drink, they would have to wait a while with a small note before they could pick up the meal. Therefore, some only want to start with the surrounding customers to decisively give up buying coffee, and instead through stored value, buy coffee beans and other ways to achieve the surrounding conditions.

It is reported that Pi Yeh plans to open three stores in Xi'an this time. In addition to most of the stores opened today, the store in Qujiang Creative Valley will open at the end of September, and another store is rumored to be located in Xi'an Vientiane City, which is under construction.

The stores are mainly concentrated in the coastal areas of Pi Yeh to the inland layout, and the operation of opening stores one after another has greatly met the expectations of local fans. But in the eyes of some people, Pi Yeh, who chose to enter the northwest market at this time, may follow in the footsteps of other chain brands in the future.

They said that Mstand, also located in Daihui, was the same lively scene on the first day of its opening, with a sea of people at the door, making people unable to find the entrance at a glance. But now the business of the stores is becoming more and more deserted, and there are even more waiters than customers in other stores.

Enthusiasts also believe that although the quality of coffee in a number of chain brands is guaranteed, its price is not cheap. At a time when consumption is downgraded, although some coffee consumers will try new things and follow the trend of buying a cup of high-quality coffee worth 30 or 40 yuan, they actually care more about performance-to-price ratio in their daily consumption, and are more likely to buy back low-cost coffee from other brands.

As one netizen said, if it were not for the queuing around the limited quantity, it might just be a new coffee shop named Piye in the square for local consumers.

Picture from: Xiao Hong Shu

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