Maxim Group opens its 1000th Starbucks store in the East Asian market!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Recently, World Coffee Portal reported that Meixin opened its 1000th Starbucks coffee shop in the East Asian market. It is understood that the store is located in the Diamond Square Shopping Mall in Hanoi, Vietnam.
(the picture is taken from a related report on World Coffee Protal)
Since opening its first Starbucks store in Hong Kong in 2000, Meixin has partnered with Starbucks to set up Coffee Concepts Ltd. The joint venture company has opened a number of stores in South China, Hong Kong and Macao to introduce Starbucks' coffee culture into China.
In 2011, Starbucks signed an agreement with Meixin Group to acquire a 100% controlling stake in more than 140 stores in southern, central and western China. At the same time, Starbucks transferred a 5 per cent stake in its Hong Kong-Macau joint venture to Maxine, which takes 100 per cent ownership of Starbucks stores in Hong Kong and Macau.
Despite the lack of cooperation in the mainland Chinese market, the link between Meixin Group and Starbucks has not been suspended. In recent years, Meixin Group has shifted its coffee shop layout to the Southeast Asian market.
In 2017, it acquired the existing operations and franchises of more than 130 Starbucks stores in Singapore. In 2019, the exclusive operation of Starbucks' 372 stores in Thailand was acquired by Meixin. In 2022, Starbucks partnered with Meixin Group to open its first Starbucks store in Yongzhen, the capital of Laos.
So far, Meixin has been franchised by Starbucks in seven East Asian markets, including Hong Kong, Macau, Cambodia, Laos, Singapore, Thailand and Vietnam. By number of stores, its largest Starbucks market is Thailand, with 507 stores, followed by Hong Kong with 163, Singapore with 143 and Vietnam with 115.
(the picture is taken from a related report on World Coffee Protal)
According to the report, Norbert Tan, chief operating officer of Meixin Group, said, "when I first led the Starbucks portfolio in 2012, we had 126 Starbucks stores in two regions, and I thought I was very lucky to be part of this growth story. I am proud of the 1000 community services we operate and more than 10, 000 partners in green aprons every day."
Another World Coffee Portal report pointed out that in June this year, Starbucks opened its 500th store in Thailand and a new drive-thru store (drive-in store) in Bangkok, reaching a milestone. According to the report, Starbucks said it plans to expand to 800 stores in Thailand by 2030.
The expansion plan will work with local franchisee Coffee Concepts Thailand, a joint venture between Singapore-based food and beverage company Fairn and Hong Kong-based Meixin Group, to focus on drive-thru stores and related facilities and drive profit growth at local Starbucks stores.
Picture from: Internet
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
Introduction to Melbourne Coffee Culture in Australia: Who invented Magic Coffee?
In a cafe in Melbourne, there is a cup of espresso espresso. Not only does it have a very special name, but it also usually only appears quietly in the hidden menu, waiting for people who know the art to come and experience its charm. It is from Oceania."Magic Coffee ". Magic coffee? Magic coffee? magic
- Next
Draw out "milk blood"?! The 20-year-old man drinks milk tea instead of water for a long time
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, Hebei News Network and other media reported that a blood sample of a 20-year-old young man in Shandong showed a strange state like "milk," which attracted the attention and heated discussion of netizens. It is understood that this young man with "milk blood" has not drunk it for a long time
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m