Nothing you want! Jasmine Milk White co-branded "Eternal Night Star River" to apologize for the rollover!

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Recently, with the popularity of the TV series "Forever Night Xinghe", many brands saw the flow of the IP and co-signed it one after another, including the milk tea brand Jasmine Milk White.

It is reported that the official announcement of Jasmine Milk White on November 13 will open the "Forever Night Star River" joint event on the 15th, and announce the joint package and limited surrounding information on the 14th. In addition to joint drinks, there will also be cup covers, fragrant cards, acrylic brands, etc., consumers can get as long as they buy the corresponding package.

In the current high popularity of TV dramas, the joint naming activities of Jasmine Milk White have naturally aroused the attention and curiosity of TV fans. Many people rubbed their hands after hearing the news and rushed to the store to buy it just waiting for the official start of the event on the morning of the 15th.

From the perspective of social platforms, after the start of the event on the 15th, many fans found that the fragrant card package mentioned in the official propaganda had been postponed to the 17th, along with a full range of peripheral packages. As for the limited acrylic package, it is normally on the shelves, but the number of stores is small and quickly sold out.

On the other hand, the customers who struggled to get the limited package were not happy because they got the perimeter. They posted photos saying that they were "short of two" in the goods they received, some lacked limited cup covers, some lacked joint paper bags, and some people did not find the periphery of their purchases in their takeout bags.

It is worth mentioning that this box of fans complained that they had not succeeded in buying all the surrounding areas of the event, while there were comments about reselling the surrounding areas at high prices on social platforms, and some customers said that when they went to the store to buy drinks, others slept and asked whether they wanted to increase the price to buy the perimeter.

However, customers who crouched early on the store witnessed the real situation on the day of the event, saying that in order to prevent employees from selling privately, all materials related to the event were delivered to the store on the same day, thinking that the resale at high prices might be the personal behavior of some people. it may have nothing to do with the clerk.

In addition, some netizens summarized Jasmine Milk's recent promotion of the joint event on Weibo, pointing out that the brand had changed the "15 national launch" to "15 and 17 separate launch" in the blog post on the afternoon of the 14th, and temporarily postponed some of the packages on the shelves. However, the publicity of this adjustment is insufficient, so it is not well known by consumers, which leads many users to find that the limited package is not on the shelves on time.

The joint event caused dissatisfaction from many fans, and there was a surge in poor reviews of the event and complaints against brands on social platforms. So on the 15th, Jasmine Milk White issued an apology on various social platforms.

In the statement, officials explained that some packages had to be temporarily adjusted due to unexpected conditions in the printing process. At the same time, in order to give users a better activity experience, other types of peripheral inventory will be replenished and commemorative version limited paper bags will be added to meet the needs of TV fans.

Although officials responded promptly and apologized for the situation-ridden event, it still could not completely quell the anger of fans. Some netizens pointed out that although the compensation measures were mentioned in Jasmine Milk White's apology statement, the time for the surrounding shelves varied, with a limited paper bag not available until the 30th at the latest. "the battle line is too good to dampen everyone's enthusiasm."

In the eyes of many drama fans, Jasmine Milk White warmed up for the joint promotion early and should respond to the unexpected situation of the event. However, the brand was temporarily rescheduled the day before the event, and the situation of the store occurred frequently on the day of the event, which not only made fans have no sense of experience, but also disappointed with the joint event organized by the brand.

Picture from: Internet

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