Starbucks 'Hongyan strawberry series is accused of frying cold rice?!

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When strawberries hit the market in winter, Starbucks recently launched a series of beautiful strawberry drinks, both in season and with the jubilant red to bring fans into the upcoming Christmas atmosphere.

Through official promotion, there are four drinks in the new product, namely, beauty strawberry cheese latte, beauty strawberry cheese tea latte, beauty strawberry mocha and beauty strawberry cheese star Frappuccino. Consumers have the opportunity to get a limited sticker printed with holiday ambassador Liu Xianhua as long as they buy any drink in this strawberry series.

For strawberry lovers, it is natural to be fascinated to see Starbucks' new menu, and the strawberry series offers a variety of drinks that basically satisfy the tastes of most users, so many consumers have tried to place orders.

When the first wave of crab eaters came to the store to pick up their drinks, they found that the strawberry drinks were quite good-looking, with a pink cream top and red sugar sprinkled with red sugar. A random shot of a pink drink in your hand is a beautiful photo that can be shared with your circle of friends.

But after trying, most people labeled this strawberry series as "sweet". They say that if the number of syrup pumps used to make drinks is not adjusted when placing an order, the strawberry drinks made by shop assistants according to the original formula are generally sweet and may be unbearable for users who do not like sweet drinks.

In addition, some experimenters said that the Starbucks strawberry series tasted like their childhood taste, "strawberry-flavored milk tea", "strawberry Lego flavor" and "strawberry-flavored lollipop". They point out that the strawberry syrup added to these drinks masks the smell of coffee in the drink, making people think of the fragrant strawberry milk in their memory after just a sip.

While a group of fans were evaluating several drinks, someone noticed that last year's Red Fuji series, also launched on Christmas Eve, was innovative and eye-catching, but this year's strawberry series was mediocre and lacking in novelty.

Regular users pointed out that Starbucks launched a strawberry and coconut cappuccino in late May, which was sold as a summer ice drink and attracted many fans for its beautiful appearance, but disappeared from the store's menu before the end of the summer. Unexpectedly, in less than half a year, the brand made a slight adjustment to the formula and then let it put on a new vest to reappear in front of customers.

In response, most fans think that Starbucks is not as attentive to Christmas season marketing as it was last year. Although there is a new holiday ambassador, there is only a sticker around it that continues the design style of last year, and the holiday drink can only be said to be regular and does not have many bright spots. on the contrary, it makes people speculate that the brand's new series may just be the "Beauty Strawberry Jam Elimination Plan".

Picture from: Xiao Hong Shu

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