Blooming and wealth? Starbucks blind box is fair!

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With the arrival of the Christmas season this year, Starbucks has launched a variety of holiday limited products and lottery games in North America to make the brand active on social platforms again.

Since December, Starbucks has launched a series of different styles of Christmas water cups, including the pink Quencher, launched in partnership with established company Stanley, which once attracted many purchasing agents to store goods.

The brand then launched the annual award-winning Mini Game Starbucks for Life, claiming that participating customers have a chance to win 30 years of daily drink or food points and other prizes, which will run from December 2 to January 5 next year. A few days ago, some users on social media have posted that they have won 1000 stars, and they envy others.

At the same time, in order to welcome the strong atmosphere of the Christmas season, Starbucks in North America has not only launched a variety of holiday special drinks, but also set up a series of silicone straw covers in stores such as the United States and Canada, which are sold in blind boxes.

According to the physical packaging shared by netizens, Starbucks launched six different dustproof straw sets, including love, fox, mushroom, flowers, stars and so on. The price of the blind box is $7.95 at Starbucks in the United States and C $9.95 at stores in Canada (TMI: although the blind box is only available in North America, but Made in China).

Although many netizens said that after reading the package posted on the promotion, they were directly discouraged by the appearance, and they thought that "the pictures are not good-looking, and you can imagine how ugly the real object will be." however, Starbucks, a blind box mechanism that understands consumers, has managed to attract the attention of some users. They also thought that there might be unexpected surprises when they had no resistance to the blind box. After all, this is just an uncertainty.

However, while other consumers are still complaining about the difference between buyer's show and buyer's show, Starbucks tells everyone with practical actions: what we are playing is a reality. After they bought the blind box home and opened it expectantly, they found that the real objects given by Starbucks not only looked perfunctory, but also showed a different kind of retro styling and extremely comfortable color matching.

"how can it be so ugly", "I can't accept it", "Daddy Xing, can your blind box be uglier", "A practical blind box is not very practical," and "I have drawn the" most beautiful "poisonous mushroom. From "blooming wealth" and "poisonous mushrooms" to "heart to heart", under the comparison of different styles, the silicone straw jackets that everyone has opened in the blind box have their own characteristics.

In the face of such an abstract product, many passers-by also joined the ranks of laughter: the Starbucks blind box is more like something left over from the 1990s than the "trendy play" in the propaganda. Compared with the straw in the water cup, it may be more reliable to say that the pencil sets and stationery sold at the gate of primary school are more reliable.

On the other hand, those netizens who placed orders because they did not believe in evil said that when they thought that it still cost money to buy it, they had to quietly comfort themselves: it's good, and ugliness is also a kind of beauty.

Picture from: Xiao Hong Shu

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