Can't sell it off the market! Lucky coconut American clattering!

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For a long time, when it comes to the new speed of drinks, Ruixing can be said to be one of the best of all chain brands, and dazzling new products appear on the menu every week or two, greatly satisfying fans who like the new and hate the old. However, there are too many drinks, which means more recipes and materials to remember for employees. Therefore, once Lucky announces that a product is completely off the market, workers everywhere are happy that they can memorize a few less recipes and pour materials into the Sanlianchi. Not long ago, Lucky announced an one-size-fits-all series of light coconut milk, requiring store staff to destroy all unused materials after closing the shop.

The milky liquid was washed into the sewers and the pool was filled with deformed empty boxes. The destruction site was not only taken for granted by lucky employees, but also by onlookers. However, some people look at the mini light coconut milk on the table and can't help but feel new and wonder if they have ever drunk the drink made from the raw material.

In this regard, lucky employees bluntly said that users can not remember the light coconut milk series is actually normal, because the series hit a dull sound after the launch, and did not cause too much splash. Last year, Ruixing entered the tea race with light milk tea, attracting the attention of many consumers. At that time, the brand launched raw coconut light milk tea in mid-October while the iron was hot.

However, the drink, which has both its own iconic "raw coconut" element and a taste similar to milk tea, has not been as popular as the previous popular style of light jasmine. Many experimenters sharply rated it as "not as good as Assam", and the repurchase situation can only be called general compared with other members of the light milk series.

So in order to speed up the consumption of raw materials, Ruixing launched the American style of raw coconut in mid-November and rubbed the heat of its own signature raw coconut latte. However, fans who were eager to buy and try it were so disappointed that they called it "raw coconut latte brush pot water", and the light coconut milk drink once again failed to win the favor of consumers.

Many employees reported that the light coconut milk series may not be co-named with the popular IP, so that the topic of the product itself is not high. As soon as the heat dissipates, coupled with the fact that the taste of the drink has not been recognized by most consumers, the situation of product repurchase is not optimistic, and sales gradually decline. Some stores may only buy two or three cups a day, resulting in the expiration of the light coconut milk after Kaifeng has not been used up, so they can only pour out the damage.

In order to avoid the waste of raw materials, Ruixing converted all the light coconut milk originally installed by 1kg into 200g mini, so as to reduce store consumption. However, the shop assistants revealed that the continuous joint activities and winter warm drinks launched by the brand side have made the light coconut milk series more forgotten by users.

Today, these two drinks, which have been unpopular since their launch, have been swept across the board, both consumers and Rui Xing beat workers, and both consumers and lucky workers like this, leaving a message that "the American style of raw coconut is no longer for sale." it's all right, "he said, cleaning up the stock in pain and happiness, feeling that he finally didn't have to report any damage to these unsalable materials.

Picture from: Xiao Hong Shu

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