What cup is best for drinking coffee? What is the color and taste joint perception effect? Is coffee tasting cups an IQ tax?

Today, Qianjie, as usual, brewed coffee with the hand of the guest who placed the order. But I didn't think that the guest who ordered the order suddenly made a strange request. What are the requirements? Is that he wants to separate the brewed coffee into two cups of different colors.

After some inquiry, it turned out that it was because he read on the Internet that the use of different color cups would give the coffee a different taste. For example, a cup of this color will make the coffee taste sweeter, and a cup of that color will make the coffee taste more sour. So he wanted to try it to see if it really had such a magical effect.

Qianjie is also very helpful, so this requirement will of course be met. As a result, it is conceivable that this friend did not drink the difference in taste from two cups of different colors. This is a matter of course. How can the color of the cup change the taste of coffee? Right ~ But! What we need to know is that although the color of the cup does not directly change the taste of coffee, it can beat around in other ways, indirectly giving us a different "opinion" on the taste of coffee.

How does color affect the taste of coffee? I don't know if you still remember an article entitled "is the tasting Cup an IQ tax" shared by Qianjie last year. In the article, Qianjie mentioned that the material of the cup and the thickness of the mouth of the cup will bring different experiences to the taste of coffee. For example, the smooth material will make the coffee feel smoother, while the thicker design of the cup mouth will make the coffee taste more mellow.

Yeah, it's just a feeling. They do not really change the texture of coffee, but affect perception through the synesthesia mechanism of touch and taste, which can be understood simply as: psychological effect. Then color can have an effect on the taste of coffee for the same reason, which is the synesthesia mechanism of vision and taste. Specifically, it means that when some people perceive or imagine a particular color, they can't help but produce corresponding taste feelings. For example, when you see red, you will imagine sweetness and green will imagine sour taste.

And the color of the cup has the same effect on the taste of coffee! By seeing the color of the cup, some people will imagine that the coffee in the cup has a certain concrete taste (sour, sweet, bitter.), and then trigger the taste of it and further magnify it. For example, when we see red, we may think that the coffee in the cup will be sweeter, and then when we drink it, the taste will focus on capturing the sweetness in the coffee and enlarge it further; or when we see green, we may think that the coffee in the cup will have more prominent acidity, and then we will deliberately feel the acidity of the coffee when we drink it, and then enlarge it further.

The reason why Qianjie will emphasize "some people" is because the corresponding relationship between color and taste is not the same, and not everyone will be affected by color! For example, some people think of acid when they see yellow, while others think of acid only when they see green. Part of the reason for this situation is from personal experience, different people will have different views on different colors because of different experiences. For example, the first fruit that makes you feel highly acidity is yellow lemon, then you will bundle yellow with sour taste, but if the source of high acidity is those immature green fruits, then you will bind green with sour taste.

Some appliance manufacturers on the market have used this principle to create tasting cups that use color to guide taste, such as turquoise sour cups and pink sweet cups. But it is important to know that these are only the effects of visual psychology, and not everyone is affected by color, such as those who have not eaten sour fruit or friends who are insensitive to color. At the same time, because color-taste synesthesia is a kind of psychological hint, when the hint is moved to the surface to become explicit, some friends will lose the effect because of psychological resistance. So at this time, another design of the tasting cup played a key role! What kind of design? Is the shape of the cup mouth!

It is well known that taste is mainly perceived by taste bud receptors distributed on the tongue. On the other hand, there will be different taste perception intensity in different parts of the tongue, such as more sweetness on the tip of the tongue, more sour on both sides, and the end of the tongue is the most sensitive to bitterness. Then by changing the shape of the mouth of the cup, we can determine where the liquid touches the tongue at the first time, which in turn affects our first perception of the taste of coffee. When we know the relationship between color and taste, and the effect of the mouth on liquid guidance, we only need to combine it to make a coffee tasting cup that can "magnify sweetness" / "enlarge acidity". For example, turquoise mentioned in front of the street, it is in a test, the color that most people think can be associated with acid, then we just need to dye a turquoise on an open cup that can guide the liquid to the tip of the tongue. Turquoise can improve the perception of sweet and sour taste, at the same time, let turquoise add a sour guidance to the psychology, so as to maximize the sour taste.

So that's why the guest friend at the beginning of the article can't drink different coffee experiences in two different color cups. Not only because the two cups provided by Qianjie have the same design, but also because he knows in advance the psychological effect of color, he naturally can not have the effect of "affecting the taste".

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