Stealing business? Mstand's first store in Japan is adjacent to Blue Bottle!

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Chain brand Mstand has announced that it will open its first store in Japan on social platform Guan Xuan, which is located near the famous scenic spot Nanchen Temple in Kyoto.

This sudden news surprised many fans. Unexpectedly, the low-key marketing Mstand quietly planned to settle in Japan, joking that he suddenly looked at the tweet and "thought he was opening a shop in Nanchen Temple in Wuxi." Some people sighed with emotion, calling Guan Xuan Haihai Mstand "promising", especially looking forward to the limited activities and special surrounding areas aimed at local consumers after the opening of Mstand's first store in Japan.

However, users in Japan were not surprised by the news of Mstand's arrival in Kyoto. As early as the middle of last month, passers-by passing through the South Zen Temple photographed the store still under renovation covered by advertising cloth, and found out that the new store Mstand is expected to open this summer. However, the opening time is only online gossip and has not been officially confirmed.

At present, it is not uncommon for chain brands to expand overseas markets, and it is also expected that Mstand is going to open stores in overseas regions.

However, some netizens living in Kyoto are not optimistic after learning about the relevant news of Mstand's first store in Japan. They said that although Kyoto Nanchen Temple is one of the famous scenic spots in Kyoto, and the surrounding passenger traffic is considerable, once the Mstand landed here opens for business, it is bound to face competitive pressure from blue bottles of coffee on the same street and not far away.

It is understood that the Blue bottle Coffee Nanchen Temple store, which opened in March 2018, is the brand's first store in other parts of Japan except Tokyo.

At that time, Blue screen selected a 100-year-old townhouse and renovated and decorated it into a unique Japanese-style cafe, attracting local fans to experience it with its stable and high-quality signature coffee. there are also many tourists coming from afar to sign in at this blue bottle coffee shop with a strong Kyoto architectural style.

Based on this, in the netizens' view, Mstand, which takes "boutique coffee" as the selling point, chooses to open a shop next door to the ancestor of boutique coffee, which can be said to be a "brave" thing. But there are also people who say bluntly, "I went all the way to Kyoto not to drink bluebottle, but to drink you?" It may not be a wise decision to think that Mstand's first store is next to Blue bottle.

After all, in the eyes of tourists, the Blue bottle Coffee Nanchen Temple is not only a boutique coffee shop, but also a unique scenery integrated into the local streets, where guests can not only enjoy the brand's signature coffee and taste seasonal pastries, but also feel the quiet street scenery of Kyoto and the unique charm of the century-old house.

Therefore, some netizens said that if Mstand does not have its own uniqueness in coffee drinks and storefront design, it may be difficult to arouse the interest of passers-by and enter the store for consumption. Many people think that compared with tourist attractions, business districts with more dense people may be more suitable for Mstand, which is in urgent need of publicity.

Picture from: Xiao Hong Shu

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