Mixue Ice City has turned green! One place requires signboards to ban red, blue and black!

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At noon today, the topic of #Langfang Yimixue Ice City sign turned green #hit the hot search on Weibo, causing heated discussions.

Recently, some netizens posted a video that revealed that merchants in the Yanjiao area of Sanhe City, Hebei Province received door-to-door notices from urban management requesting that red, blue and black shop signboards be required to change their colors. Moreover, merchants need to demolish them themselves, and there is no compensation for replacement. The reason becomes a mystery for a while.

On April 6, some netizens posted a picture saying that the sign of a Mixue Ice City in Sanhe City had been changed to gray and black. On the 7th, the store staff told the media that an urban management staff had come to inform them that the red door would no longer be used. The staff also said that the other party only conveyed it verbally.

On the morning of April 8, a staff member of a Mixue Ice City in Yanjiao Development Zone, Sanhe, Hebei Province, said that the signboard of their store has now been changed to green."The city management officer said that all doors at the intersection are not allowed to use red. "The clerk also mentioned that the ones near the main road (the color of the door sign) have been changed, but those that are not near the main road have not been changed.

In addition to Mixue Ice City, staff members of a chain glasses brand store with a red door in Yanjiao confirmed to reporters on the afternoon of the 7th that they had also received verbal notice from the city management officials that the red signs must be changed.

In addition, some reporters noticed that a store that was requested to change the red sign to a blue-green sign had issued a video reminder as early as March 20:"Please don't make the wrong mistake when changing the color of the billboard. "

According to media reports, staff from relevant departments of the Sanhe City Urban Management Bureau explained that according to the municipal government's urban planning requirements, other colors can be used except red, blue, black and the background color of the door plaque."Relevant departments will have documents issued and will push them on the public account. "The staff said," Yes, there is no document yet, just change this thing one step first and follow the city plan. "

When will relevant requirements and measures be implemented? In response, a reporter contacted a staff member of the Sanhe City Government Office, and the other party responded,"We don't understand this (situation)."

In fact, a phenomenon such as "unified store recruitment" in Sanhe City is not an exception. On social platforms, netizens in many places have posted similar situations. The signboards of merchants that have settled in need of changing to a consistent style from font to background, color to size, so that the entire street looks neat and uniform. It is understood that city management departments require businesses to change signboards, usually with specific considerations, mostly to enhance the overall image of the city and achieve a unified and orderly business style.

However, Sanhe City's signboard adjustment this time not only did not give sufficient and legitimate reasons, but only chose color rectification, which was aimed at very common and basic commercial color matching such as red, blue, and black. After the change, the recognition of the brand logo was weakened instantly, and the cost of demolition and replacement had to be borne by the merchants themselves, so it was obviously difficult to convince the public.

Picture from: Internet screenshot

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